A comprehensive, student-focused textbook designed primarily for undergraduate business students taking an introductory course on quantitative methods. Starting with no assumptions about students' knowledge the authors use numerous examples, checkpoints and assessments to encourage 'learning by doing' and provides support for students of all abilities.
This edition provides additional contextual information, includes a new chapter on decision-making, incorporates the use of SPSS in addition to Excel, and offers an expanded set of companion web resources for students and lecturers.
Also available is a companion website with extra features to accompany the text, please take a look by clicking below -
http://www.palgrave.com/business/swift/home.htm

Preface
PART ONE: ESSENTIAL MATHS
Numbers and Symbols
Simplifying Expressions
Solving Problems
Modelling Using Straight Lines
PART TWO: MORE MATHS
Some Special Equations
Modelling Using Curves
Rates of Change
PART THREE: DESCRIBING DATA
Pictures of Data
Summarising Data
PART FOUR: PROBABILITY
Measuring Uncertainty
Numerical Outcomes
Continuous Numerical Outcomes
PART FIVE: STATISTICS
Estimation
Testing Hypotheses
Correlation and Regression
Forecasting
Comparing Two Populations
Categorical Data
PART SIX: BUSINESS MODELLING
Linear Programming Models
Planning Projects
Models for Inventory Control
Time and Money
Decision Making
Controlling Quality
Simulating Reality
Index

LOUISE SWIFT is a Medical Statistician in the Department of Health Policy and Practice, University of East Anglia, UK.

SALLY PIFF is a Tutor in the School of Management, University of East Anglia, UK.