Business Discourse will enable students, researchers and practitioners with some background in applied linguistics and/or business communication to engage with the most advanced issues raised by this growing multidisciplinary field. To applied linguists new to business communication, and to researchers with a business background and an interest in language and communication, this book offers accessible and well-documented material inspired by practice-shaping research in business contexts.
The latest developments in research methodology are discussed through problem-solving case studies; issues emerging from the field such as the role of context, of new technology and of globalisation, are showcased to stimulate research projects that respond to the multicultural and multimedial reality of the corporate world. Readers are encouraged to adopt a reflexive, and where possible, multidisciplinary and collaborative mode of action that is one of the strengths of business discourse research in practice. The book also illustrates the benefits of sustained dialogue and field-led applications across different disciplines
'What Business Discourse does do is give a wide-ranging yet customized and intimate tour of business discourse studies guided by erudite scholars who are generous in sharing their research resources and infectious in their enthusiasm. For applied linguistics and language teachers coming fresh to business discourse research this book must be an absolute treasure, for other business discourse analysts it is a profitable and enjoyable read.' - Brendan K. O'Rourke, Discourse & Communication
General Editors' Preface
Acknowledgements
PART 1: THE FIELD OF BUSINESS DISCOURSE
What is Business Discourse?
Challenges in the Future
PART 2: APPLYING BUSINESS DISCOURSE RESEARCH
Research-based Business Discourse Teaching
Research-based Consultancy Work
Research-based Teaching Materials
PART 3: RESEARCHING BUSINESS DISCOURSE
Themes and Research Strategies
Research Methodologies, Frameworks and Project Ideas
Research Cases
PART 4: RESOURCES
A Guide to Resources for Business Discourse Research
References
Subject Index
FRANCESCA BARGIELA-CHIAPPINI holds a research position at the Nottingham Trent University and has published widely on business discourse, most recently on Asian business discourse(s). She is also involved in advancing multi-disciplinary research for the study of organizations and institutions.
CATHERINE NICKERSON worked for many years at the Business Communication Studies department and Centre for Language Studies at the Radboud University Nijmegen, the Netherlands. She is currently an Associate Professor at the Alliance Business Academy in Bangalore, India, and an Associate Editor for the Journal of Business Communication.
BRIGITTE PLANKEN is an Associate Professor in the Business Communication Studies department and Centre for Language Studies at the Radboud University Nijmegen, the Netherlands. She is involved in teaching courses on English for Specific Business Purposes and (researching) business communication in intercultural contexts. She is a regular reviewer for the Journal of Business Communication.