The book offers a clear and accessible introduction to the key dimensions of the business environment, including economic, political, cultural, technological and financial dimensions. The approach is genuinely international, highlighting transitional and developing economies as well as the advanced economies.
Also available is a companion website with extra features to accompany the text, please take a look by clicking below -
http://www.palgrave.com/business/morrison/home.htm
'Morrison's text grows from strength to strength. The new expanded 2nd edition does a remarkable job presenting a comprehensive treatment of the subject in a user-friendly, accessible style. With a new structure, as well as numerous enhancements in coverage, case studies and learning tools, the text provides users with an excellent introduction to the field. The text will be ideal for students at an undergraduate level, as well as postgraduate courses such as MBA programmes.' - Alfred Oehlers, Auckland University of Technology, New Zealand
'This is an excellent update. The concepts are clearly explained and the new chapter two is refreshing as it links all the facets of the international business environment and gives depth to the study of international business. Whilst I greatly enjoyed the first edition, this second edition is much improved in terms of layout, focus and structure making it easier than ever to read, especially for international students. The case studies contain excellent source material and the careful selection of industry sectors serving diverse markets is, in my opinion, one of this text's main strengths.' - Etienne Bresch, London Metropolitan University, UK
'I like this book. It has a lively feel to it and the author has done a splendid job in presenting an authoritative treatment of a very diverse subject matter. Well written and easy to follow, this is an excellent text for undergraduates.' - David Needle, formerly Head of Corporate Programmes, University of East London, UK
'The first edition proved to be the most popular text with students - being accessible, clear and informative. The addition of prompts for critical thinking, integrated case studies and chapters on key ethical issues should make it an even stronger favourite!' - Diana Gill, Bournemouth University, UK
Introduction
PART 1: THE BUSINESS IN ITS ENVIRONMENT
The Internal Business Environment
Functional Dimensions Which Shape the Organization and Its Strategy
National Economic Systems
Major Economic Systems
Case Study: A Bright Future for Coca-Cola?
PART 2: DIMENSIONS OF THE INTERNATIONAL ENVIRONMENT
The Global Economy and Globalization Processes
The Cultural Environment: Diversity and Globalization
Society and Business
The Changing Political Environment: National, Regional and International Forces
The International Legal Environment of Business: Moving Towards Harmonization
Case Study: Fiat: Italian Champion Struggles to Compete Globally
PART 3: GLOBAL FORCES
World Trade and the International Competitive Environment
Technology and Innovation
International Financial Markets
Case Study: GE Seeks Growth in a Globalized Environment
PART 4: ISSUES AND CHALLENGES
Environmental Challenges: Global and Local Perspectives
Global Challenges and the Responsible Business
Case Study: GlaxoSmithKline and What the World Expects from a Big Pharmaceutical Company
Glossary
References
Index
JANET MORRISON is a Lecturer at Sunderland Business School, UK. She is currently programme leader for the undergraduate International Business degree courses.
Description
The book offers a clear and accessible introduction to the key dimensions of the business environment, including economic, political, cultural, technological and financial dimensions. The approach is genuinely international, highlighting transitional and developing economies as well as the advanced economies.
Also available is a companion website with extra features to accompany the text, please take a look by clicking below -
http://www.palgrave.com/business/morrison/home.htm
Reviews
'Morrison's text grows from strength to strength. The new expanded 2nd edition does a remarkable job presenting a comprehensive treatment of the subject in a user-friendly, accessible style. With a new structure, as well as numerous enhancements in coverage, case studies and learning tools, the text provides users with an excellent introduction to the field. The text will be ideal for students at an undergraduate level, as well as postgraduate courses such as MBA programmes.' - Alfred Oehlers, Auckland University of Technology, New Zealand
'This is an excellent update. The concepts are clearly explained and the new chapter two is refreshing as it links all the facets of the international business environment and gives depth to the study of international business. Whilst I greatly enjoyed the first edition, this second edition is much improved in terms of layout, focus and structure making it easier than ever to read, especially for international students. The case studies contain excellent source material and the careful selection of industry sectors serving diverse markets is, in my opinion, one of this text's main strengths.' - Etienne Bresch, London Metropolitan University, UK
'I like this book. It has a lively feel to it and the author has done a splendid job in presenting an authoritative treatment of a very diverse subject matter. Well written and easy to follow, this is an excellent text for undergraduates.' - David Needle, formerly Head of Corporate Programmes, University of East London, UK
'The first edition proved to be the most popular text with students - being accessible, clear and informative. The addition of prompts for critical thinking, integrated case studies and chapters on key ethical issues should make it an even stronger favourite!' - Diana Gill, Bournemouth University, UK
Contents
Introduction
PART 1: THE BUSINESS IN ITS ENVIRONMENT
The Internal Business Environment
Functional Dimensions Which Shape the Organization and Its Strategy
National Economic Systems
Major Economic Systems
Case Study: A Bright Future for Coca-Cola?
PART 2: DIMENSIONS OF THE INTERNATIONAL ENVIRONMENT
The Global Economy and Globalization Processes
The Cultural Environment: Diversity and Globalization
Society and Business
The Changing Political Environment: National, Regional and International Forces
The International Legal Environment of Business: Moving Towards Harmonization
Case Study: Fiat: Italian Champion Struggles to Compete Globally
PART 3: GLOBAL FORCES
World Trade and the International Competitive Environment
Technology and Innovation
International Financial Markets
Case Study: GE Seeks Growth in a Globalized Environment
PART 4: ISSUES AND CHALLENGES
Environmental Challenges: Global and Local Perspectives
Global Challenges and the Responsible Business
Case Study: GlaxoSmithKline and What the World Expects from a Big Pharmaceutical Company
Glossary
References
Index
Authors
JANET MORRISON is a Lecturer at Sunderland Business School, UK. She is currently programme leader for the undergraduate International Business degree courses.
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