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Entrepreneurship
 
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Entrepreneurship
From Opportunity to Action
 
 
Palgrave Macmillan
 
 
 
 
 
16 Jan 2007
|
£39.99
|Paperback In Stock
  
9781403941756
||
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DescriptionReviewsContentsAuthors


Entrepreneurship: From Opportunity to Action connects theory and practice in a whole new way. Other Entrepreneurship texts are primarily research and theory oriented, and simply tack on real-world examples, while this book offers a stronger practical approach. It focuses on learning for, rather than about enterprise.
Also available is a companion website with extra features to accompany the text, please take a look by clicking below -
http://www.palgrave.com/business/rae/


Description


Entrepreneurship: From Opportunity to Action connects theory and practice in a whole new way. Other Entrepreneurship texts are primarily research and theory oriented, and simply tack on real-world examples, while this book offers a stronger practical approach. It focuses on learning for, rather than about enterprise.
Also available is a companion website with extra features to accompany the text, please take a look by clicking below -
http://www.palgrave.com/business/rae/


Reviews


'Based on his award-winning research and teaching, Rae explores the creativity and ingenuity through which people become entrepreneurs...This is an active learning process through which confidence and skills can be developed to achieve personal and career goals'. - Small Business Issues
 
'Each chapter has clear upfront learning goals, activity boxes and a wide choice of case material covering a diverse range of business disciplines and industries...The real strength of Rae (2007) is practical advice that encourages the development of entrepreneurial skills, which are relevant to students, managers and would-be entrepreneurs...' - David W. Taylor, The International Journal of Entrepreneurial Behaviour and Research


Contents

Introduction
The Context of Opportunity Centred Entrepreneurship
Personal Enterprise: Connecting Opportunities and Personal Goals
Opportunity Exploration
Opportunity Building
Planning to Realise Opportunities
Acting on Opportunities
Opportunity Centred Entrepreneurship in Action
Where Do We Go from Here?
Tutor note
Appendices - Toolkit


Authors

DAVID RAE is Professor of Business & Enterprise at Lincoln Business School, University of Lincoln, UK. Formerly, he served as Head of the Centre for Entrepreneurial Management at The Derbyshire Business School, UK. He has published extensive research and received international recognition and awards for his research excellence in entrepreneurship. His career has spanned business, consulting and government prior to entering Higher Education in 1996, where he has pioneered entrepreneurial innovation in three universities.

Lincoln Business School Professor David Rae won the Best Paper award for Advancing Entrepreneurship Education at the prestigious 29th Conference of the Institute for Small Business & Entrepreneurship, at Cardiff on 1 November. This is the third successive year Professor Rae has won this award, and his sixth consecutive award at a conference for research excellence since 2003. The Role of an Entrepreneurial Learning Team in Creating an Enterprise Culture in a University was co-written with Derby University-based Simon Gee and Rob Moon.