9781403986702
 
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Thinking from Within
A Hands-On Strategy Practice
 
 
Palgrave Macmillan
 
 
 
31 Jan 2006
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£64.00
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Hardback
 Print on Demand
 
9781403986702
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Description

To be prepared to deal effectively and responsibly with new circumstances, leaders should complement strategy practices-as-analytical-routines with practices that engage people's imagination and make way for the spontaneity of their wisdom, Thinking From Within. When we think from within our thinking is imaginative, not only analytical, and our actions come spontaneously, not just from routines. The practice of thinking from within fuels all parts of our minds by engaging our senses in ways pure intellectual reason does not: we do, rather than just think, strategy.

Thinking From Within describes and illustrates how leaders can complement and transform the way people in organizations think and do strategy by: (a) using more of their imagination, (b) co-constructing with their hands meaningful physical objects and (c) engaging in dramatic, object-mediated conversations.

The emergent benefits of thinking from within are manifold and profound. It allows the 'flatland' of two-dimensional papers and screens to be abandoned and, in dealing with issues of organizational identity, it creates conditions for 'peak experiences'. Strategy practice becomes a deep personal experience of our authentic self, and trains our capacity to act wisely.


Reviews

'Johan Roos' approach to strategizing elicits participants' enthusiasm and engages their imaginations in ways that elude traditional strategy practices. Although this approach cannot guarantee that the resulting strategies will succeed, it encourages people to devote their best efforts to strategizing.' - William H. Starbuck, Professor in Residence, University of Oregon, USA

'This book is important and relevant in several ways. First, it focuses on the need to develop imaginative, creative, and inspired strategies. This is much more than conventional analysis. Second, it argues convincingly for relatively simple strategies that a large cadre of executives in an organization can understand and get inspiration from. Third, it offers an abundance of good advice for 'how to do it'. A great book - and a must for executives and scholars alike.' - Dr Peter Lorange, The Nestlé Professor and President IMD, IMD, Switzerland

'The work of Johan Roos on strategy process is creative, innovative and insightful...[and] his concepts have been widely tested with corporate clients. I encourage you to read this insightful book.' - Professor Howard Thomas, Dean, Warwick Business School, UK

'In our business, we are requested every day to 'think the unthinkable' and challenge commonly accepted wisdom and limitations...We have used some of the techniques described in this book to successfully overcome routine and mental barriers in a creative, playful environment.' - Michel M. Liès, Member of the Executive Board, Swiss Re

'Mind expanding! Being successful in today's global competitive world requires 'out of the box' thinking and strategy. This book gives the leaders of today and tomorrow tools to break out of routines and use imagination, play and spontaneity to build organizations and businesses for the future. From personal experience with these ideas I know Thinking from Within has the potential to transform people, businesses and organizations.' - Jens Moberg, Vice President, Microsoft Cooperation


Contents

Thinking from Within; J.Roos
Play is the Key; J.Roos & M.Roos
Imagining; P.Bürgi & J.Roos
Constructing Together; J.Roos
Object Mediated Communication; J.Roos & R.Said
A Reminder of Realities; J.Roos
Intending Emergence; J.Roos
Subjective Knowing; J.Roos
Escaping Flatland; J.Roos & P.Bürgi
Developing Identity; J.Roos
Creating Peak Experiences; M.Marotto & J.Roos
Being Authentic; M.Roos & J.Roos
Enabling Wisdom; J.Roos
Acting from Within; J.Roos


Authors

JOHAN ROOS is the Director of Swiss-based Imagination Lab Foundation (www.imagilab.org). He was previously a Professor at IMD, Norwegian School of Management and affiliated with Wharton School and Stockholm School of Economics. An entrepreneur in academia, he is a prolific writer and consultant on a wide range of general management topics, and in particular innovative strategy practices.


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