Strategic Management is at the core of any business. The second edition of Global Strategic Management embraces traditional strategic management teaching, but extends it to a world scale. It offers insight into the impact of globalisation on business organisations and how managers could and should react. The text is written by a well-respected professor of strategy at one of the world's leading business schools and combines a strategic and managerial approach to global issues, blending theory and practical, empirical examples to great effect.
Also available is a companion website with extra features to accompany the text, please take a look by clicking below -
http://www.palgrave.com/business/lasserre/

Preface
PART I: THE PROCESS OF GLOBALISATION
Globalisation of markets and competition
Designing a global strategy
Designing a global organisation
Global strategic alliances
Global mergers and acquisitions
Assessing countries' attractiveness
Entry strategies
PART II: MANAGING GLOBALLY
Global marketing
Global operations
Global innovation
Cross-cultural management
Global human resources management
Global financial management
PART III: BROAD ISSUES IN GLOBALISATION
Emerging global players
The social responsibility of the global firm
Global trends

PHILIPPE LASSERRE is Professor of Strategy and Asian Business at INSEAD, Singapore. He is the author of various articles on strategy, business in Asia and joint ventures, as well as a number of books, including Strategies for Asia Pacific, with Hellmut Schutte (Palgrave Macmillan).