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International Business and Europe in Transition
 
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International Business and Europe in Transition
 
 
Palgrave Macmillan
 
 
 
 
 
 
03 Apr 1996
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£125.00
|Hardback In Stock
  
9780333641965
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DescriptionContents

This volume of the Academy of International Business series looks at International Business in the context of a rapidly changing Europe. Leading contributors have come together to present the latest research, attempting to answer a number of important questions:
* is the vision of a Single European market realistic?
* what are the barriers to its achievement?
* what are the prospects for Eastern Europe?
* how should firms enter East European markets?
* what does the process of transition imply for corporate policy?


Description

This volume of the Academy of International Business series looks at International Business in the context of a rapidly changing Europe. Leading contributors have come together to present the latest research, attempting to answer a number of important questions:
* is the vision of a Single European market realistic?
* what are the barriers to its achievement?
* what are the prospects for Eastern Europe?
* how should firms enter East European markets?
* what does the process of transition imply for corporate policy?


Contents

Introduction - International Business and Europe in Transition; F.Burton, M.Yamin & S.Young - PART I: - Introduction - The European Union: Between Vision and Reality; F.Burton - European Unemployment in a Global Recession; J.Michie - Strategic Opportunities for Retail Financial Service Firms in the Single European Market; K.Prescott - Home Shopping in the Single European Market: Foundering in the Wake of Neo-Liberalism; E.Pioch & P.Brook - PART II: - Introduction - Acquisitions and Co-operative Ventures; M.Yamin - Foreign Acquisitions in the UK: Impact & Policy; J.Hamill, P.Castledine & M.McDermott - European Co-operative Ventures between Spanish and UK firms; F.Burton & D.Noble - European Cross-border Acquisitions: the Impact of Management Style Differences on Performance; R.Schoenberg - PART III: - Introduction - The Transition Process in Eastern Europe; M.Yamin - Buyouts and the Transformation of Russian Industry; T.Buck, I.Filatochev & M.Wright - Privatisation in Transitional Economies: East and Central European Experience; P.Cook & C.Kirkpatrick - PART IV: - Introduction - MNE Operations: Strategic and Regulatory Aspects; S.Young - United States Foreign Direct Investment in the European Community: The Effects of Market Integration in Perspective; J.Clegg - The Creation and Application of Technology by MNES' Subsidiaries in Europe; M.Papanastassiou and R.Pearce - Transatlantic Perspectives on Inwards Investment and Prospects for Policy Reconciliation; S.Young, N.Hood & C.Hood - Summary - Regional and Global Issues in International Business; P.J. Buckley