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Essential Economics
 
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Essential Economics
A Guide for Business Students
 
 
Palgrave Macmillan
 
 
 
 
 
 
15 Nov 2001
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£40.99
|Paperback In Stock
  
9780333962978
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DescriptionReviewsContentsAuthors

This text is specifically aimed at non-specialist students who have to take a compulsory module in economics as part of their undergraduate foundation year.
Containing numerous illustrations and examples, the book explains in plain English all the key economic ideas from the market mechanism to monetary theory and the balance of payments. This will enable the student to rapidly revise the main topic areas in preparation for exam time. Also containing self-test questions at the end of the each chapter with answers provided at the back of the book, this will enable students to assess their understanding during non-contact hours without supervision.


Description

This text is specifically aimed at non-specialist students who have to take a compulsory module in economics as part of their undergraduate foundation year.
Containing numerous illustrations and examples, the book explains in plain English all the key economic ideas from the market mechanism to monetary theory and the balance of payments. This will enable the student to rapidly revise the main topic areas in preparation for exam time. Also containing self-test questions at the end of the each chapter with answers provided at the back of the book, this will enable students to assess their understanding during non-contact hours without supervision.


Reviews

'...a concise and lucid account of the main concepts in economics. Mathematical applications are kept to a minimum and the book will appeal to those whose knowledge of maths is elementary.' - Roy Murphy, Bolton Institute

'There is a real problem with first year texts in economics: despite the move to semesters and modules which often mean that students study more subjects, the weight and scale of economics texts continues to increase. Ferguson is at introductory undergraduate level suited to the growing number of courses that want a background in economics for non-specialists.' - Ross MacKay, University College of North Wales, Bangor

'The strength of this text lies in its writing style and student friendliness. It is concise, the examples are clear and the case studies are useful. The variety of questions at the end of each chapter is extensive and aids comprehension for students which is important.' - Michael McCann, University of Derby


Contents

MICROECONOMICS
An Introduction
Consumer Theory
Demand and Supply
Elasticity
Production
Theory of the Firm I
Theory of the Firm II
Theory of the Firm III
MACROECONOMICS
The Circular Flow of Income
Aggregate Demand I
Aggregate Demand II
Money and Banking
Unemployment
Inflation
International Trade
Answers to Questions


Authors

KEN FERGUSON has wide experience in teaching economics, business studies and finance in higher education, further education and schools. Most recently he taught non-specialist first year undergraduates at Roehampton Institute in London.