From climate change to stem cell research, this book shows how to communicate complex and sometimes controversial scientific issues to the public. Each chapter explains key methods and issues, providing the reader with both a practical and theoretical understanding of science communication. This is an essential text for students learning how to engage the public with science using both traditional media and more direct face to face approaches.
Introduction; M.Brake & E.Weitkamp
The History and Development of Science and its Communication; M.Brake
Science in Popular Culture; N.Hook & M.Brake
Writing Science; E. Weitkamp
Broadcasting Science; T.Murcott
Presenting Science; K.Bultitude
Communicating Science in Museums and Science Centres; A.Boyle
Science and the Citizen; C.Wilkinson
Conclusion
MARK BRAKE is Professor of Science Communication in the Department of Health, Sport and Science at the University of Glamorgan, UK. He is recognised as a leading academic in the field and has published many books, including Different Engines: How Science Drives Fiction and Fiction Drives Science and FutureWorld.
EMMA WEITKAMP is a Senior Lecturer in Science Communication at the University of the West of England, UK. She also has a background in medical writing and public relations.