The growth of the internet has created huge opportunities for organizations to tap into the new electronic markets and develop innovative and improved business relationships. This book examines the developments in electronic markets in relation to three key areas: online retailing, electronic collaboration and electronic marketplaces. Each chapter is authored by leaders in their field providing cutting edge perspectives on how to take advantage of electronic markets. It is relevant for researchers as a research source and academics and teachers who require a book that covers the main areas of electronic markets. The contents also provide practitioners with insights and theories with which to develop their own organizations.

Online Retailing, Electronic Marketplaces and Electronic Collaboration; S.Standing
SECTION 1: ONLINE RETAILING
Matching E-tailing Strategies to Customers' Behavior: Three Levels of Interaction; B.Florenthal & A.Shoham
The Customer Perspective of E-Service Quality: An Empirical Study; S.Swaid & R.Wigand
Consumer Value within a Click-and-Mortar Construct; P.McElhone & A.Yacyshyn
A Framework of Two Tiers to Enhance Trust in Recommender Systems; A.Noy & Y.Dan-Gur
SECTION 2: KNOWLEDGE SHARING AND ELECTRONIC COLLABORATION
Barriers to Electronic Clustering; H.Cripps
Assessing the Value of Knowledge: A Knowledge Market Perspective; A.Parssian & S.Standing
SECTION 3: ELECTRONIC MARKETPLACES AND PORTALS
The Relationship Between Electronic Marketplace Strategy and Structure; S.Standing & C.Standing
The Use and Perception of E-marketplaces: An Institutional Perspective; S.Standing, I.Sims & C.Standing
Designing Community into an E-Marketplace; R.Stockdale
The Role of Trust in the Success and Failure of Regional Internet Community Portals in Promoting SME e-Commerce Adoption; D.Gengatharen

CRAIG STANDING is Professor of Strategic Information Management at Edith Cowan University, Australia. His current research interests are in the areas of electronic markets and mobile commerce. He has published in leading journals such as the European Journal of Information Systems, IEEE Transaction on Engineering Management, Information & Management and European Journal of Operational Research.