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Direct Sales and Direct Faith in Latin America
 
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Direct Sales and Direct Faith in Latin America
 
 
Palgrave Macmillan
 
 
 
 
 
 
28 Apr 2011
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£60.00
|Hardback In Stock
  
9780230112490
||
 
 
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DescriptionReviewsContentsAuthors

Since 1990, direct sales have attracted over two million recruits in Mexico and are characterized by a belief in the power of positive thinking. Through an ethnographic portrait, Peter S. Cahn demonstrates that the quasi-religious commission of self-empowerment—more than any economic commission— accounts for the explosive growth of commission-based sales in the developing world. This book offers an in-depth exploration of the intersection of the spiritual and the economic, to reveal the ways in which people of faith blur the line between sacred and secular.


Description

Since 1990, direct sales have attracted over two million recruits in Mexico and are characterized by a belief in the power of positive thinking. Through an ethnographic portrait, Peter S. Cahn demonstrates that the quasi-religious commission of self-empowerment—more than any economic commission— accounts for the explosive growth of commission-based sales in the developing world. This book offers an in-depth exploration of the intersection of the spiritual and the economic, to reveal the ways in which people of faith blur the line between sacred and secular.


Reviews

'An engagingly written and richly observed ethnography of the rise of direct sales in Mexico .Cahn's analysis of direct sales fits most clearly into the literature on religious movements, but it also aims to intervene in discussions of political and economic anthropology, especially the role of neoliberal policies and ideologies in developing economies.' - PoLAR
 
"Cahn takes two unusual approaches in his book. First, in this ethnography of direct sales, he chooses to focus on a single representative of a single vitamin supplement company - a woman he calls Luisa, who sells Omnilife products in Morelia, Mexico, as well as briefly in Santiago, Chile. Cahn is not the first researcher to take this focus, but this narrow approach continues to be uncommon. However, Cahn demonstrates the possibility for great depth of analysis by sacrificing breadth of sample. Second, he analyzes direct marketing through the theoretical lens of religion. Summing Up: Recommended. All levels/libraries" - CHOICE
 
"In loving detail, Cahn chronicles how Omnilife has become one of the most visible multi-level marketing schemes in Mexico." - Anthropological Quarterly


Contents

Preface: Opening a Direct Channel to God
Making Work a Commission
Helping Others Help Themselves
Healing the Body through the Mind
Selling without Selling
Conquering Fear
Supplementing Spirituality
Bringing Transformation to South America
Seeking Success


Authors

PETER S.CAHN Director of Faculty Development and Diversity at Boston University, USA.