Is Fairtrade Fair? examines the scope, impact and potential of Fairtrade labelling for marginalised producers in developing countries. This is achieved by looking critically at the evolution of Fairtrade values and markets, including its somewhat controversial engagement with conventional businesses. In examining whether Fairtrade offers a panacea or is merely a 'drop in the ocean' strategy, this book has key implications for both producers and consumers considering Fairtrade. While Fairtrade promises to 'link' producers in developing countries with consumers in developed countries, Is Fairtrade Fair? provides a grounded evaluation of opportunities for producers and further teases out the implications for consumers throughout the work. It also provides an essential resource for consumers and academics seeking to understand fair trade.