Table of contents

PART I: THINKING ABOUT RESEARCH
The Problem with People: Variation and Hypothesis Testing
Who Will You Study? Samples and Populations
How Will You Describe Your Findings?
What Have You Found? Inferential Statistics

PART II: DOING RESEARCH
Designing a Study: Running For The Bus
Designing a Study: The Best Way To Manage People
Practical: It's a Matter of Taste
Practical: Abnormal Cells on a Slide - How People Search for Things
Practical: Constructing Memories
Practical: I'm Trying to Concentrate!
Practical: What Do You think? Attitude Research
Practical: Something's Not Right
Practical:Too Many Cooks Or Not Enough Heads?
Practical: Head Size and Intelligence

PART III: THE REALLY USEFUL SECTION
Thinking Critically
Sample Write-ups
Glossary