Contents
Introduction
1 Questionnaire structure
The cover letter
Instructions
The main body
2 Questionnaire format
3 Questionnaire size
4 Types of questions
5 Open-ended and pre-coded questions
6 Response format
6.1 Introduction
6.2 Response sets
Numerical responses
Verbal scales
Scales of increasing strength
Graphic responses
Graphic-numerical responses
Thermometer scales
Face scales
Ladder scale
Constant-sum scales
Likert-scale questions
Ranking scales
Semantic differential scales
7 Question content
8 Rules for questionnaire construction
Rules for layout
Rules for question content
Rules for questionnaire format
9 Steps in questionnaire construction
10 Pre-tests and pilot studies
10.1 Pre-tests
10.2 Pilot studies
10.3 Evaluation
11 Reviewing the questionnaire
12 Relevance of the questionnaire
13 Non-response in mail questionnaires
13.1 Introduction
13.2 Preventing non-response
14 Questionnaires in feminist research
15 Strengths and weaknesses of
questionnaires
16 Questionnaires in the computer age
Main points
Where to from here?
Further reading