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Workbook - Varieties of social research

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Educational objectives

After completing this chapter, you will:

1. have a clear idea of the distinction between qualitative and quantitative methodologies;
2. have knowledge of the ontological and epistemological underpinnings of modern social research;
3. be able to recognise the interconnections between perception of reality, knowledge extraction, methodology, methods, and research;
4. understand fully the nature of qualitative and quantitative research, their similarities and differences, and the type of issues they are most suitable to address;
5. be in a position to see social research as a pluralistic enterprise, employing a variety of equally valid and legitimate frameworks and aimed at a multiplicity of research outcomes.