Welcome to the website for Mastering Marketing Management
This resource site has been designed to provide support and extension activities for lecturers using this text and looking to organise their teaching around the book.
We do hope that you are enjoying using this text, and that it will prove to be of value. The full list of business and management titles in the series is as follows (to view details simply click on the title of interest):
- Mastering Basic Management EC Eyre and Richard Pettinger
- Mastering the Business Environment Roger Cartwright
- Mastering Customer Relations Roger Cartwright
- Mastering Employee Development Richard Pettinger
- Mastering Fashion Buying and Merchandising Management Tim Jackson and David Shaw
- Mastering Human Resource Management Kelvin Cheatle
- Mastering Management Skills Richard Pettinger
- Mastering Organisational Behaviour Richard Pettinger
- Mastering Statistics Tim Hannagan
- Mastering Strategic Management Tim Hannagan