Welcome to the Companion Website for Mastering Marketing Management
Useful websites
Since completing the text of the book, the author has been researching websites that contain information of interest to students of marketing. A few of the following are listed in the text but others have been added since completion.
The websites listed are those for organisations that provide material of professional marketing interest
www.aaaa.org
American Association of Advertising Agencies
www.academicpress.com
Organizational Behaviour and Human Decision Processes
www.adage.com
Advertising Age magazine
www.agencyfinder.com
Lists of advertising and PR agencies
www.ama.org
American Marketing Association
www.amanet.org
American Management Association
www.apfti.org.ph
Association of Partners for Fairer Trade Inc (Philippines)
www.asa.org.uk
Advertising Standards Authority (UK)
www.asq.org
American Society for Quality Control web site
www.business2.com
Business 2
www.cim.co.uk
Chartered Institute of Marketing (UK)
www.cim.org.sg
Chartered Institute of Marketing (Singapore)
www.cinstmarketing.ca
Canadian Institute of Marketing
www.corpwatch.org
Globalisation "watchdog" network
www.crossculture.com
Richard Lewis web site contains useful details on cross-cultural communication
www.dmg.co.uk
Distribution Magazine
www.easa-alliance.org
European Advertising Standards Alliance
www.economist.com
The Economist
www.europa.eu.int
uropean Union
www.expressexec.com
Express Exec web site
www.fedworld.gov
Federal World Information Network operated by US government
www.forbes.com
Forbes Magazine
www.ft.com
Financial Times
www.gallop.co.uk
Gallop Polls
www.harrispollonline.com
Harris Polls
www.hbsp.harvard.edu/products/hbr
Harvard Business Review
www.hkim.org.hk
Hong Kong Institute of Marketing
www.iaaglobal.org
International Advertising Association
www.icmresearch.co.uk
ICM Research
www.ilo.org
International Labor Organization
www.imanet.org
Institute of Management Accounting web site
www.ics-nto.com
Institute of Customer Service
www.ipa.co.uk
Institute of Practitioners in Advertising web site
www.iso.ch
International Standards Organization
www.humanfactors.co.uk
Organisational culture
www.mad.co.uk
Marketing Week magazine
www.map.org.pk
Marketing Association of Pakistan
www.mckinseyquarterly.com
McKinsey Quarterly
www.mind-advertising.com
MIND advertising profiles
http://mitsloan.mit.edu/
Sloan Management Review
www.moneyweb.co.uk
Information and history about money
www.moreover.com
Patent news web site
www.mori.com
Mori Polls
www.nafta-customs.org
NAFTA
www.napp.org
National Association of Patent Practitioners
www.nop.co.uk
National Opinion Polls
www.odci.gov/cia/publications/factbook/index.html
World Fact Book - CIA /USA
www.oise.utoronto.ca
Organisational culture web site from the University of Toronto
www.open.gov.uk
UK public sector information
www.pma.philonline.com
Philippine Marketing Association
www.prii.ie
Public Relations Institute of Ireland
www.pricing-advisor.com
Professional Pricing Society web site
www.prweek.net
PR Weekly magazine
www.ram.ru
Russian Marketing Association
www.sage.com
Sage main web site
(Sage publish a number of journals in the promotion/communication field)
www.statistics.gov.uk
UK Government Office of National Statistics
www.time.com
Time Magazine
www.wsj.com
Wall Street Journal