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Palgrave Macmillan

Commercial Nationalism

Selling the Nation and Nationalizing the Sell

  • Book
  • © 2016

Overview

Editors:
  1. Zala Volcic

    1. Pomona College, USA

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    You can also search for this editor in PubMed   Google Scholar

  2. Mark Andrejevic

    1. Pomona College, USA

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    You can also search for this editor in PubMed   Google Scholar

Part of the book series: Palgrave Studies in Communication for Social Change (PSCSC)

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Table of contents (11 chapters)

  1. Front Matter

    Pages i-x
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  2. Introduction

    • Zala Volcic, Mark Andrejevic
    Pages 1-13

  3. Setting the Scene for Commercial Nationalism: The Nation, the Market, and the Media

    • Graeme Turner
    Pages 14-26

  4. The Apologetic Brand: Building Australia’s Brand on a Postcolonial Apology

    • Nicholas Carah, P. Eric Louw
    Pages 27-45

  5. Colombia Was Passion: Commercial Nationalism and the Reinvention of Colombianness

    • Juan Sanín
    Pages 46-64

  6. Rethinking Commercial Nationalism: The ‘Chinese Dream’ in Neoliberal Globalization

    • Fan Yang
    Pages 65-85

  7. Personal Wealth, National Pride: Vietnamese Television and Commercial Nationalism

    • Giang Nguyen-Thu
    Pages 86-105

  8. Nation for Sale? Citizen Online Debates and the ‘New Patriotism’ in Post-Socialist Poland

    • Magdalena Kania-Lundholm
    Pages 106-130

  9. Borderless Nationalism: Italy’s RAI Transnational Brand

    • Michela Ardizzoni
    Pages 131-146

  10. South African Nation Branding and the World Cup: Promoting Nationalism, Nation Branding, and the Miracle Nation Discourse

    • P. Eric Louw
    Pages 147-161

  11. Commercial Nationalism and the Affective News Network

    • Mark Andrejevic
    Pages 162-174

  12. Nation Branding and Commercial Nationalism: Notes for a Materialist Critique

    • Nadia Kaneva
    Pages 175-193

  13. Back Matter

    Pages 194-202
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Keywords

About this book

This book intervenes in discussions of the fate of nationalism and national identity by exploring the relationship between state appropriation of marketing and branding strategies on the one hand, and, on the other, the commercial mobilization of nationalist discourses.

Editors and Affiliations

  • Pomona College, USA

    Zala Volcic, Mark Andrejevic

About the editors

Graeme Turner, University of Queensland, Australia Nicholas Carah, University of Queensland, Australia Eric Louw, University of Queensland, Australia Juan Sanin, Monash University, Australia Fan Yang, University of Maryland, USA Giang Nguyen-Thu, Vietnam National University, Vietnam Magdalena Kania-Lundholm, Uppsala University, Sweden Michela Ardizzoni, University of Colorado, USA Nadia Kaneva, University of Denver, USA

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