Overview
- Offers a thrilling account of the US campaigns from a communication perspective
- Discusses the latest and most interesting developments in campaigning and communication, such as those in social media and campaign apps
- Presents analyses which go beyond the quantitative facts, electoral counts, and poll results of the elections
Part of the book series: Political Campaigning and Communication (PCC)
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Table of contents (11 chapters)
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Front Matter
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Political Campaign Communication in the 2016 Presidential Campaign
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Front Matter
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Studies of Communication in the 2016 Presidential Campaign
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Front Matter
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Back Matter
Keywords
- political campaigning
- US election campaigns
- communication in the 2016 US election
- Hillary Clinton's political communication
- Donald Trump's political communication
- early candidate nomination campaigns
- US nominating conventions
- US political debates
- US political advertising
- US election and the media
- portrayal of political candidate in the American media
- political scandals
- Hillary Clinton and gendered portrayals
- popular support for Trump
- Make America Great Again
- social media in the US elections
- Donald Trump's twitter campaigns
- us politics
About this book
This volume focuses on the 2016 Presidential campaign from a communication perspective, with each chapter considering a specific area of political campaign communication and practice. The first section includes chapters on the early candidate nomination campaigns, the nominating conventions, the debates, political advertising and new media technologies. The second section provides studies of critical topics and issues of the campaign to include chapters on candidate persona, issues of gender, wedge issues and scandal. The final section provides an overview of the election with chapters focusing on explaining the vote and impact of new campaign finance laws and regulations in the 2016 election. All the contributors are accomplished scholars in their areas of analysis. Students, scholars and general readers will find the volume offers a comprehensive overview of the historic 2016 presidential campaign.
Reviews
Editors and Affiliations
About the editor
Robert E. Denton, Jr. holds the W. Thomas Rice Chair in the Pamplin College of Business and is Head of the Department of Communication at Virginia Tech University, USA. He is the author, co-author or editor of twenty-six books on the presidency and political campaigns, several in multiple editions. Recent volumes include Social Fragmentation and the Decline of American Democracy (with B. Voth, 2016) and Political Campaign Communication: Principles and Practices, 8th Edition (with J. Trent and R. Friedenberg, 2015).
Bibliographic Information
Book Title: The 2016 US Presidential Campaign
Book Subtitle: Political Communication and Practice
Editors: Robert E. Denton Jr
Series Title: Political Campaigning and Communication
DOI: https://doi.org/10.1007/978-3-319-52599-0
Publisher: Palgrave Macmillan Cham
eBook Packages: Political Science and International Studies, Political Science and International Studies (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2017
Softcover ISBN: 978-3-319-52598-3Published: 01 August 2017
eBook ISBN: 978-3-319-52599-0Published: 21 July 2017
Series ISSN: 2662-589X
Series E-ISSN: 2662-5903
Edition Number: 1
Number of Pages: XXIII, 331
Number of Illustrations: 6 b/w illustrations
Topics: Popular Science in Political Science and International Relations, US Politics, Political Communication, Electoral Politics, Politics and Gender, Political Leadership