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Managing Organizational Crisis and Brand Trauma

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  • © 2018

Overview

Authors:
  1. Dennis W. Tafoya

    1. CompCite, Inc., Devon, USA

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  • Presents tools for use in assessing various aspects of brand and organizational trauma
  • Examines leadership culpability in a crisis and derivative lawsuits
  • Explores ways trauma jeopardizes the relationship among members of an organization's social network
  • Offers a theory of the conservation law of affiliation to explain why stakeholders will continue to support organizations associated with bad behavior

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Table of contents (9 chapters)

  1. Front Matter

    Pages i-xv
    Download chapter PDF

  2. An Introduction to Organizational and Brand Traumas

    • Dennis W. Tafoya
    Pages 1-13

  3. Organizational Health: The Capacity to Manage Events (and Their Downsides) Requires an Organization Steeped in Competent and Capable Individuals

    • Dennis W. Tafoya
    Pages 15-38

  4. Trauma in Organizations: Triggering Organizational Trauma and the Trauma Model

    • Dennis W. Tafoya
    Pages 39-70

  5. Brand Trauma

    • Dennis W. Tafoya
    Pages 71-102

  6. When Trauma Isn’t a Given (When an Event That Should Produce Trauma, Doesn’t)

    • Dennis W. Tafoya
    Pages 103-155

  7. Measuring Brand Trauma

    • Dennis W. Tafoya
    Pages 157-177

  8. Introducing, Reestablishing and Maintaining Order

    • Dennis W. Tafoya
    Pages 179-210

  9. Trauma Never Goes Away: It Always Has to Be Managed

    • Dennis W. Tafoya
    Pages 211-242

  10. Conclusions: Whether for Legal or Illegal Reasons—Examine Results in Terms of Your Purpose, Performance, Progress

    • Dennis W. Tafoya
    Pages 243-251

  11. Back Matter

    Pages 253-256
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Keywords

About this book

This book offers a framework for dealing with a new phenomenon affecting organizations and their stakeholders: brand trauma.  Brand trauma puts an organization's credibility at risk as stakeholders, shaken by the effects of a crisis or a crisis' poor management reassess their relationship with the organization.  The Deepwater Horizon oil spill, police harassment, Volkswagen’s tampering with pollution devices, Wells Fargo's treatment of customer accounts, and the sexual exploits of politicians, educators and other high profile individuals are organizational crises that may trigger brand trauma.  The author discusses both organizational and brand trauma with models and illustrations. Those in journalism, law and the justice department, criminologists, marketing, and public relations specialists well as members of an organization's leadership teams and advisory boards will find the material useful. 

Authors and Affiliations

  • CompCite, Inc., Devon, USA

    Dennis W. Tafoya

About the author

Dennis Tafoya (PhD, the University of Michigan, MS, the University of Pennsylvania) has more than 30 years of academic and business experience across a variety of fields.  He is president of CompCite Inc., an international research and development firm that focuses on factors that affect performance at individual, group and organizational levels.   He has authored the "Advance/Recover Database" an inter/intranet tool to improve individual knowledge, decision making and problem solving capabilities, numerous articles and four books:  The Effective Organization (2010), Organizations in Crisis (Palgrave/Macmillan, 2013), Marginal Organizations: Analyzing Organizations at the Edge of Society’s Mainstream (Palgrave/Macmillan, 2014) and  Managing Organizational Crisis and Brand Trauma  (Palgrave/Macmillan, 2017).

Tafoya has significant international experience ranging from numerous papers and research studies, hands-on work with international management and sales teams and has prepared specific whitepapers for the European Union describing the role of "Steel as a Global Industry" (presented at European Community Conference, la-Napoule, France 1992); the possible role and emergence of Dubai as a money-broker for the mid-east, ("Dubai, UAE: Fountainhead for the Mid-East's 21st Century", November 12, 1997); and, as a guest of the Yeltsin government to examine management issues in a post-Soviet Union society ("Russia and Its Move from Communism to Free Market Economy:  Challenges for Management"  August, 1999). He has written and holds patents related to knowledge management (US 6,834,274)  and performance forecasting (US 7,865,383), has participated in government programs aimed at measuring competency, labor relations and the value of STEM (Science, Technology, Engineering and Mathematics) in business and industry. 

Bibliographic Information

  • Book Title: Managing Organizational Crisis and Brand Trauma

  • Authors: Dennis W. Tafoya

  • DOI: https://doi.org/10.1007/978-3-319-60726-9

  • Publisher: Palgrave Macmillan Cham

  • eBook Packages: Business and Management, Business and Management (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s) 2018

  • Hardcover ISBN: 978-3-319-60725-2Published: 08 September 2017

  • Softcover ISBN: 978-3-319-86920-9Published: 18 August 2018

  • eBook ISBN: 978-3-319-60726-9Published: 23 August 2017

  • Edition Number: 1

  • Number of Pages: XV, 256

  • Number of Illustrations: 9 b/w illustrations, 3 illustrations in colour

  • Topics: Organization, Business Strategy/Leadership

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