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  • © 2017

Media and Affective Mythologies

Discourse, Archetypes and Ideology in Contemporary Politics

Palgrave Macmillan

Authors:

  • Links a conceptual understanding of the human psyche with broader ideological tensions around social groups, institutions, governments and nations
  • Helps to make sense of the turmoil and tensions of political discourse
  • Ideal for scholars and students in discourse analysis, politics, ideology, journalism, media, culture, sociology and communication

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About this book

This book provides a timely political insight to show how mythology plays an affective role in our lives. Brexit, bankers, institutional scandals, the far right, and Russell Brand’s “revolution” are just some of the issues tackled through this innovative and interdisciplinary discourse analysis. Through multimedia case studies, Kelsey explores the psychological dimensions of archetypes and mythologies and how they function ideologically in contemporary politics. By synergising approaches to critical discourse studies with the work of Carl Jung, Joseph Campbell and other mythologists, Kelsey’s psychodiscursive approach explores the depths of the human psyche to analyse the affective qualities of storytelling. Kelsey makes a compelling case for our need to understand more about the power of mythology in modern society. Whilst mythology might be part of who we are, societies are responsible for its ideological substance and implications. Media and Affective Mythologies shows howwe can begin to engage with this principle.

Reviews

“This highly original, interdisciplinary work is daring and fascinating. The author succeeds in outlining a ‘psychodiscursive’ approach to Critical Discourse Studies which combines semiotic approaches to myth with aspects of Jungian psychoanalysis to reveal the ideological and affective properties of media texts in a range of contemporary political contexts.” (Christopher Hart, Lancaster University, UK)

Authors and Affiliations

  • School of Arts and Cultures, Newcastle University, Newcastle Upon Tyne, United Kingdom

    Darren Kelsey

About the author

Darren Kelsey is Head of Media, Culture, Heritage and co-convener of the Newcastle Critical Discourse Group at Newcastle University, UK. Darren’s publications have focused on media mythologies and ideology, war and terrorism, moral storytelling, the banking crisis, right wing populism, journalism ethics, social media, and surveillance and affect theory.

Bibliographic Information

Buy it now

Buying options

eBook USD 54.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 69.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book USD 99.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access