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Strategy in Airline Loyalty

Frequent Flyer Programs

  • Book
  • © 2018

Overview

Authors:
  1. Evert R. de Boer

    1. FFP Investment & Advisory Pte. Ltd., Singapore, Singapore

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  • Provides first discussion and analysis of existing airline loyalty program strategies
  • Offers a comprehensive overview of the development of airline loyalty programs over time
  • Explores how FFPs could evolve in the future, covering possible threats and potential opportunities

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Table of contents (10 chapters)

  1. Front Matter

    Pages i-xxxii
    Download chapter PDF

  2. Introduction

    • Evert R. de Boer
    Pages 1-28

  3. The Different Types of Frequent Flyer Programs

    • Evert R. de Boer
    Pages 29-57

  4. Core Elements of the Frequent Flyer Program

    • Evert R. de Boer
    Pages 59-114

  5. The Economics and Accounting of Frequent Flyer Programs

    • Evert R. de Boer
    Pages 115-140

  6. Exploring the Ecosystem of the Frequent Flyer Program

    • Evert R. de Boer
    Pages 141-171

  7. Taking the Frequent Flyer Program to Measure

    • Evert R. de Boer
    Pages 173-191

  8. Trends and Innovations

    • Evert R. de Boer
    Pages 193-204

  9. The Standalone Frequent Flyer Program

    • Evert R. de Boer
    Pages 205-226

  10. Future of the Frequent Flyer Program

    • Evert R. de Boer
    Pages 227-244

  11. Conclusion

    • Evert R. de Boer
    Pages 245-257

  12. Back Matter

    Pages 259-268
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Keywords

About this book

This book offers the first comprehensive exploration of frequent flyer programs. By combining academic research with extensive insights and examples from the actual business world, it explores the key drivers and strategies of airline loyalty marketing today in an unprecedented manner. Strategy in Airline Loyalty also explores how the programs have evolved over time from marketing programs to financial powerhouses, identifying both the catalysts for change, as well as the strategic options and underlying trade-offs available to airlines. Covering diverse angles ranging from behavioral economics, to accounting, and structural design, the book reviews every core aspect of frequent flyer programs and offers extensive frameworks and definitions. The book provides a useful and complete reference for researchers, and helps those interested in frequent flyer programs to develop a better understanding of their past, present and future.

Reviews

“I’ve been lucky to have known Evert for nearly 20 years always with an eye and ear on his experience with airline loyalty programs. His unique view having worked around the world with these programs is unparalleled and has served him well in compiling the foremost resource available today on the subject.” (Randy Petersen, Founder of FlyerTalk, BoardingArea, InsideFlyer and Freddie Awards, USA)

“I have seen Evert in action, and he knows as much about the airline frequent flyer business as anyone I have ever met. The depth of his knowledge is readily evident in the most insightful and comprehensive book on the subject I am aware of...Strategy in Airline Loyalty.” (Robert A. Milton, Non-Executive Chairman of the Board of United Continental Holdings, Inc., USA)

Authors and Affiliations

  • FFP Investment & Advisory Pte. Ltd., Singapore, Singapore

    Evert R. de Boer

About the author

Evert R. de Boer has researched and worked in airline loyalty strategy since 2000. He has collaborated with more than 15 airlines globally on frequent flyer programs in management and advisory roles, and has published numerous articles and white papers on the subject.

Bibliographic Information

  • Book Title: Strategy in Airline Loyalty

  • Book Subtitle: Frequent Flyer Programs

  • Authors: Evert R. de Boer

  • DOI: https://doi.org/10.1007/978-3-319-62600-0

  • Publisher: Palgrave Macmillan Cham

  • eBook Packages: Business and Management, Business and Management (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s) 2018

  • Hardcover ISBN: 978-3-319-62599-7Published: 23 October 2017

  • Softcover ISBN: 978-3-319-87350-3Published: 24 August 2018

  • eBook ISBN: 978-3-319-62600-0Published: 09 October 2017

  • Edition Number: 1

  • Number of Pages: XXXII, 268

  • Number of Illustrations: 16 b/w illustrations, 1 illustrations in colour

  • Topics: Business Strategy/Leadership, Services, Market Research/Competitive Intelligence

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