Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the perfect presentation.

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Reviews

Praise for Peter's Seminar Presentation Skills Workshops:

'Peter has been a tremendous asset in coaching our guys on every aspect of Presentation. He's helped build up their experience, and most importantly, their confidence.' - Tony Granger, Global Chief Creative Officer, Y&R

'We have had over 100 of our senior and mid-level people go through Coughter's workshops. The results have been impressive. Rarely do we now prepare for a presentation without someone saying, 'Have we Coughter'd it?' That is the best endorsement of all in terms of the impact he has had with our company.' - Peter G. Krivkovich, President & CEO, Cramer-Krasselt

'Peter is a teacher, leader and a Zen master.' -John Adams, Chairman The Martin Agency

About the author

Peter Coughter is a professor at VCU Brandcenter at Virginia Commonwealth University and president of Coughter & Company, which consults with leading advertising agencies around the world. His clients include: Crispin Porter + Bogusky, DDB, Cramer-Krasselt, Dentsu, GSD&M, Goodby Silverstein, JWT, Leo Burnett, Publicist, Y&R, McKinney and many others. He lives in Richmond, Virginia.

Bibliographic Information

Book Title: The Art of the Pitch
Book Subtitle: Persuasion and Presentation Skills that Win Business
Authors: Peter Coughter
DOI: https://doi.org/10.1007/978-1-137-51233-8
Publisher: Palgrave Macmillan New York
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Nature America Inc. 2012
Hardcover ISBN: 978-0-230-12051-8Published: 12 January 2012
eBook ISBN: 978-1-137-51233-8Published: 29 September 2016
Edition Number: 1
Number of Pages: XI, 240
Topics: Marketing, Business Strategy/Leadership, Small Business, Start-Ups/Venture Capital, Corporate Communication/Public Relations, Organization

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Table of contents (13 chapters)

Front Matter

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