The Art of the Pitch

Persuasion and Presentation Skills that Win Business

Authors: Coughter, P.

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About this book

Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the perfect presentation.

About the authors

Peter Coughter is a professor at VCU Brandcenter at Virginia Commonwealth University and president of Coughter & Company, which consults with leading advertising agencies around the world. His clients include: Crispin Porter + Bogusky, DDB, Cramer-Krasselt, Dentsu, GSD&M, Goodby Silverstein, JWT, Leo Burnett, Publicist, Y&R, McKinney and many others. He lives in Richmond, Virginia.

Reviews

Praise for Peter's Seminar Presentation Skills Workshops:

'Peter has been a tremendous asset in coaching our guys on every aspect of Presentation. He's helped build up their experience, and most importantly, their confidence.' - Tony Granger, Global Chief Creative Officer, Y&R

'We have had over 100 of our senior and mid-level people go through Coughter's workshops. The results have been impressive. Rarely do we now prepare for a presentation without someone saying, 'Have we Coughter'd it?' That is the best endorsement of all in terms of the impact he has had with our company.' - Peter G. Krivkovich, President & CEO, Cramer-Krasselt

'Peter is a teacher, leader and a Zen master.' -John Adams, Chairman The Martin Agency


Buy this book

eBook $19.99
price for USA
  • The eBook version of this title will be available soon
  • ISBN 978-1-137-51233-8
  • Digitally watermarked, DRM-free
  • Included format:
  • ebooks can be used on all reading devices
  • Download immediately after purchase
Hardcover $28.00
price for USA
  • ISBN 978-0-230-12051-8
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.

Bibliographic Information

Bibliographic Information
Book Title
The Art of the Pitch
Book Subtitle
Persuasion and Presentation Skills that Win Business
Authors
Copyright
2012
Publisher
Palgrave Macmillan US
Copyright Holder
Palgrave Macmillan, a division of Nature America Inc.
eBook ISBN
978-1-137-51233-8
Hardcover ISBN
978-0-230-12051-8
Edition Number
1
Number of Pages
XI, 240
Topics