The Art of the Pitch
Persuasion and Presentation Skills that Win Business
Authors: Coughter, P.
- About this book
Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the perfect presentation.
Praise for Peter's Seminar Presentation Skills Workshops:
'Peter has been a tremendous asset in coaching our guys on every aspect of Presentation. He's helped build up their experience, and most importantly, their confidence.' - Tony Granger, Global Chief Creative Officer, Y&R
'We have had over 100 of our senior and mid-level people go through Coughter's workshops. The results have been impressive. Rarely do we now prepare for a presentation without someone saying, 'Have we Coughter'd it?' That is the best endorsement of all in terms of the impact he has had with our company.' - Peter G. Krivkovich, President & CEO, Cramer-Krasselt
'Peter is a teacher, leader and a Zen master.' -John Adams, Chairman The Martin Agency
- Bibliographic Information
- Book Title
- The Art of the Pitch
- Book Subtitle
- Persuasion and Presentation Skills that Win Business
- P. Coughter
- Palgrave Macmillan US
- Copyright Holder
- Palgrave Macmillan, a division of Nature America Inc.
- Hardcover ISBN
- Edition Number