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INSEAD Business Press

Global Latinas

Latin America's Emerging Multinationals

Authors: Casanova, L.

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eBook $49.99
price for USA (gross)
  • ISBN 978-0-230-23502-1
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  • Immediate eBook download after purchase
Hardcover $70.00
price for USA
  • ISBN 978-0-230-21996-0
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $65.00
price for USA
  • ISBN 978-1-349-30546-9
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

Foreign Direct Investment from emerging economies reached $130 billion in 2005, the highest level ever recorded. The number of multinationals from emerging economies in the global Fortune 500 has increased from 19 in 1990 to 47 in 2005, with about ten of them coming from Latin America. This book focuses on understanding this new phenomenon.

About the authors

LOURDES CASANOVA specializes in international business with a focus on Latin America and multinationals from emerging markets. A Fulbright Scholar, Casanova has a Masters degree from the University of Southern California, USA and a PhD from the University of Barcelona, Spain. She has taught at INSEAD since 1989, was a visiting professor at the University of California at Berkeley from 1996 – 1999. She is a visiting Faculty at the University of Zurich a consultant of the Inter-American Development Bank and a member of the Global Agenda Council of the World Economic Forum. She has published numerous case studies and articles in research journals. Central in her research is the broader question of the future role of Latin America in the global economy: will become a key player or remain peripheral? Casanova has taught and directed executive programs at INSEAD since 1999 for senior managers from global multinationals. She has also been a consultant of multi-nationals operating in Latin America.
Lourdes Casanova can be contacted at Lourdes.casanova@insead.edu

Reviews

'We have to start a new discourse, a new dream, in which Latin America overcomes its challenges, and become a leading actor of the economy, the arts and sciences overall. We see Lourdes, not as a researcher or a talented economist. We see in her an unconditional ally of our cause and her work is one of our most powerful weapons.' - Gastón Acurio, Peruvian chef and Ambassador of Peruvian cuisine

'In a conversation held in mid-2003, President Lula said that Latin America could be part of the first-world in the 21st century. After a brief debate we concluded that no first-world country can exist without first-world enterprises and the necessary path to reach progress and a wealthy society come from the process generated by national companies becoming internationally competitive. Professor Lourdes Casanova's work is extremely opportune to serve as a continuous stimulus for the growth and development of Latin America.' - Luiz F. Furlan, Minister of Industry, Development, and Foreign Trade of Brazil, 2003-2007

'Lourdes Casanova compellingly studies several globally competitive firms from Latin America, and how they have influenced their own business environments. Such knowledge of new competitors and collaborators from the emerging markets is a must for all business professionals today.' - Tarun Khanna, Jorge Paulo Lemann Professor, Harvard Business School,

'When radical change in global governance accords the rightful place at the table to emerging markets, Lourdes Casanova's fluent and intelligent account tells us what we should know about global corporations originating in Latin America. Written by a leading investigator on international business, this account transcends traditional approaches and deals with new visions, branding challenges and corporate citizenship.' - Jacques Marcovitch, Professor and Former President, Universidade de São Paulo, Brazil

'Based on a series of in-depth, vividly presented case studies this book provides a timely examination of a rising breed of multinational companies, the Global Latinas, a sizeable group of corporate giants from Latin America. The book explores the innovative business models adopted by the often charismatic business leaders at the helm of the Global Latinas, and implicitly poses the question whether they represent a unique type of multinational company or "merely" a new force on the international landscape - but with distinctive Latin American characteristics.' - Anne Miroux, Head Investment Analysis Branch, DIAE, UNCTAD

'This book offers new and interesting perspectives on the emergence and impacts of improbable multinationals: those based in Latin America.' - Moisés Naim, Editor in ChiefForeign Policy magazine

'This excellent work gives a fascinating perspective on the rise of Latin American multinationals, their increasingly important role on the global economy and the determining factors of their success.' - Daniel Servitje, Chief Executive Officer, Grupo Bimbo


Table of contents (9 chapters)

  • Introduction: The Emergence of the Global Latinas

    Casanova, Lourdes

    Pages 1-25

  • The Leaders of Global Latinas: Long-Term Planners and Flexible Visionaries

    Casanova, Lourdes

    Pages 26-42

  • Brazil’s ‘National Champions’: Beyond Privatization

    Casanova, Lourdes

    Pages 43-61

  • The Global Mexicans: Betting on the Us?

    Casanova, Lourdes

    Pages 62-81

  • Business Model Innovation in Latin America: Making the Unusual Usual

    Casanova, Lourdes

    Pages 82-100

Buy this book

eBook $49.99
price for USA (gross)
  • ISBN 978-0-230-23502-1
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $70.00
price for USA
  • ISBN 978-0-230-21996-0
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $65.00
price for USA
  • ISBN 978-1-349-30546-9
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.

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Bibliographic Information

Bibliographic Information
Book Title
Global Latinas
Book Subtitle
Latin America's Emerging Multinationals
Authors
Series Title
INSEAD Business Press
Copyright
2009
Publisher
Palgrave Macmillan UK
Copyright Holder
Palgrave Macmillan, a division of Macmillan Publishers Limited
eBook ISBN
978-0-230-23502-1
DOI
10.1057/9780230235021
Hardcover ISBN
978-0-230-21996-0
Softcover ISBN
978-1-349-30546-9
Edition Number
1
Number of Pages
XIV, 221
Topics