The Construction of English

Culture, Consumerism and Promotion in the ELT Global Coursebook

Authors: Gray, J.

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About this book

This book takes the view that ELT global coursebooks, in addition to being curriculum artefacts, are also highly wrought cultural artefacts which seek to make English mean in highly selective ways and it argues that the textual construction (and imaging) of English parallels the processes of commodity promotion more generally.

About the authors

John Gray is Senior Lecturer in TESOL Education at the Institute of Education, University of London, UK. He is interested in language and globalization, the cultural and political aspects of the global spread of English, ELT materials analysis and English language teacher education. His previous publications include The Construction of English , and Neoliberalism and Applied Linguistics (co-author).

Reviews

"[T]he book makes illuminating reading for authors, potential authors, editors, and perhaps teachers on MA courses. The discussions of the place and potential impact of visuals within coursebook materials are of particular interest." - ELT Journal

"John Gray's The Construction of English is an original and engaging addition to the existing literature. Necessarily complex, his theoretically eclectic approach, which skillfully melds together perspectives from the areas of cultural studies, applied linguistics and globalization studies, remains accessible throughout to readers new to such fields. This work should rightly be seen as a significant contribution to a growing literature in critical linguistics...[it] will prove a profitable read for scholars from the diverse range of disciplines from which it draws upon, and is therefore highly recommended." - Discourse & Society

"This book will inform current and potential 'consumers' of UK-published English textbooks of the books' historical development, their content features and the potential risks of stereotyping. Finally, the teachers' comments on bestseller textbooks should be utilized by those in the publishing industry in the revision of author guidelines and the production of new textbooks." - Applied Linguistics


Table of contents (8 chapters)

Buy this book

eBook $24.99
price for USA
  • ISBN 978-0-230-28308-4
  • Digitally watermarked, no DRM
  • Included format: PDF
  • eBooks can be used on all reading devices
  • Download immediately after purchase
Hardcover $105.00
price for USA
  • ISBN 978-0-230-22258-8
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $36.00
price for USA
  • ISBN 978-1-137-50724-2
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.

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Bibliographic Information

Bibliographic Information
Book Title
The Construction of English
Book Subtitle
Culture, Consumerism and Promotion in the ELT Global Coursebook
Authors
Copyright
2015
Publisher
Palgrave Macmillan UK
Copyright Holder
Palgrave Macmillan, a division of Macmillan Publishers Limited
eBook ISBN
978-0-230-28308-4
DOI
10.1057/9780230283084
Hardcover ISBN
978-0-230-22258-8
Softcover ISBN
978-1-137-50724-2
Edition Number
1
Number of Pages
XI, 218
Topics