City Branding

Theory and Cases

Authors: Dinnie, K.

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About this book

The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.

About the authors

JUAN CARLOS BELLOSO Consultant, Barcelona, Spain PEGGY BENDEL President, Bendel Communications International, New York City United States JARED BRAITERMAN Founder of Tokyo Green Space, Research Fellow at the Tokyo University of Agriculture, Council on Foreign Relations Hitachi International Affairs Fellow, Tokyo, Japan ANTHONY EBOW SPIO Lecturer, Ashesi University College, Accra, Ghana MAGDALENA FLOREK Poznan University of Economics, Poland JOAO FREIRE Consultant, Brandia Central, Lisbon, Portugal MARIA FOLA Consultant, Athens, Greece ROBERT GOVERS Adjunct Associate Professor, Consortium University of Leuven, Belgium PABLO HARTMANN Professor, ORT University, Montevideo, Uruguay GERT-JAN HOSPERS Professor in City and Regional Marketing (RU), University of Twente, The Netherlands BENGT-ARNE HULLEMAN Protocol Officer of the International Criminal Court, The Hague The Netherlands ANDREA INSCH Senior Lecturer, Otago University, New Zealand JEAN-NOEL KAPFERER Professor, HEC Paris, France ROLAND KELTS Writer, New York City, United States GREG KERR University of Wollongong, Australia KIM YOU KYUNG Professor, Hankuk University of Foreign Studies, Seoul, South Korea FREEMAN LAU and ANGELICA LEUNG Design Consultants, Hong Kong THERESA LOO Strategic Planning Director for China at Mediaedgecia, Beijing, China Geoff Parmenter, Chief Executive Officer of Events NSW, Brand Sydney Project Team Australia TC MELEWAR Professor, Zurich University of Applied Sciences, Switzerland ALAN C. MIDDLETON Executive Director, Schulich School of Business Executive Development Program, Canada GHAZALI MUSA Head of Department of Marketing, University of Malaya, Kuala Lumpur, Malaysia SATISH NAIR NIRMA University, Gujarat, India CAN-SENG OOI Associate Professor, Copenhagen Business School, Denmark ANDREW STEVENS Research Manager, Japan Local Government Centre, United Kingdom RICHARD TELLSTROM Senior Lecturer, Orebro University, Sweden SICCO VAN GELDER Founder, Placebrands Consultancy, The Netherlands KENNETH WARDROP Head of Destination Edinburgh Marketing Alliance, Edinburgh, Scotland

Reviews

'City Branding Theory and Cases offers a fascinating glimpse into the multidisciplinary world of branding theory and practice applied to urban environments. This book sets a major benchmark in the development of branding as a field of knowledge and will inform urban management research agendas and policy making worldwide in this new millennium.' - Dr Andres Coca-Stefaniak, Editor-in-Chief, Journal of Town & City Management

'This is an important book which gives a tremendous wealth of well-researched insights into the practice of city branding. By drawing upon a range of contributors from diverse theoretical backgrounds, it provides a holistic view and makes a significant contribution to the emerging field of city branding. This book is set to become a must-have for anyone involved in place branding.' - Dr Teemu Moilanen, place branding specialist and author of How to Brand Nations, Cities and Destinations

'In a global world, cities are increasingly seeking differentiation through brand strategies. This book not only offers an original approach to city brand theory, but also provides illustrative examples through a showcase of cities across the world as a means to better understand this novel form of branding.' - Dr Edgar Centeno, Monterrey Institute of Technology Mexico; Place Branding and Public Diplomacy Regional Editor for the Americas and the Caribbean


Table of contents (29 chapters)

  • Introduction to the Theory of City Branding

    Dinnie, Keith

    Pages 3-7

  • Branding the City as an Attractive Place to Live

    Insch, Andrea

    Pages 8-14

  • City Branding and Inward Investment

    Middleton, Alan C.

    Pages 15-26

  • City Branding and the Tourist Gaze

    Hospers, Gert-Jan

    Pages 27-35

  • City Brand Partnerships

    Gelder, Sicco van

    Pages 36-44

Buy this book

eBook $34.99
price for USA
  • ISBN 978-0-230-29479-0
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $50.00
price for USA
  • ISBN 978-0-230-24185-5
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $48.00
price for USA
  • ISBN 978-1-349-31758-5
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.

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Bibliographic Information

Bibliographic Information
Book Title
City Branding
Book Subtitle
Theory and Cases
Authors
Copyright
2011
Publisher
Palgrave Macmillan UK
Copyright Holder
Palgrave Macmillan, a division of Macmillan Publishers Limited
eBook ISBN
978-0-230-29479-0
DOI
10.1057/9780230294790
Hardcover ISBN
978-0-230-24185-5
Softcover ISBN
978-1-349-31758-5
Edition Number
1
Number of Pages
XXX, 239
Number of Illustrations and Tables
263 b/w illustrations
Topics