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Advertising to Children

New Directions, New Media

Editors: Blades, M., Oates, C., Blumberg, F., Gunter, B. (Eds.)

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  • ISBN 978-1-137-31325-6
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  • ISBN 978-0-230-25202-8
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  • ISBN 978-1-349-32170-4
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About this book

This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising.

About the authors

Moondore Ali, Bina Nusantara University, Indonesia Susan Auty, Lancaster University, UK Emma Boyland, University of Liverpool, UK Monique Buijzen, Radboud University Nijmegen, The Netherlands Sandra Calvert, Georgetown University, USA Kara Chan, Hong Kong Baptist University Maria Chu, City University London, UK Jason Halford, University of Liverpool, UK Joanne Harrold, University of Liverpool, UK Jane Herbert, University of Sheffield, UK Brian Kelley, Fordham University, USA Tim Kirkham, University of Liverpool, UK Charlie Lewis, Lancaster University, UK Shiying Li, University of Sheffield, UK Nicki Newman, University of Sheffield, UK Laura Owen, University of Reading, UK Megan Pickering, University of Sheffield, UK Amanda Staiano, Pennington Biomedical Research Center, USA Athanasia Tziortzi, Frederick University, Cyprus Jessica Williams, Fordham University, USA

Table of contents (13 chapters)

  • Introduction

    Gunter, Barrie (et al.)

    Pages 1-16

  • Do Very Young Children Understand Persuasive Intent in Advertisements?

    Ali, Moondore (et al.)

    Pages 17-37

  • The Development of Children’s Scepticism About Advertising

    Chu, Maria T. (et al.)

    Pages 38-49

  • Commercial Food Promotion to Children

    Boyland, Emma J. (et al.)

    Pages 50-69

  • Alcohol Advertising and Young People

    Gunter, Barrie

    Pages 70-92

Buy this book

eBook $79.99
price for USA
  • The eBook version of this title will be available soon
  • ISBN 978-1-137-31325-6
  • Digitally watermarked, DRM-free
  • Included format:
  • ebooks can be used on all reading devices
  • Download immediately after purchase
Hardcover $110.00
price for USA
  • ISBN 978-0-230-25202-8
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $105.00
price for USA
  • ISBN 978-1-349-32170-4
  • Free shipping for individuals worldwide
  • This title is currently reprinting. You can pre-order your copy now.
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Bibliographic Information

Bibliographic Information
Book Title
Advertising to Children
Book Subtitle
New Directions, New Media
Editors
  • M. Blades
  • C. Oates
  • F. Blumberg
  • B. Gunter
Copyright
2014
Publisher
Palgrave Macmillan UK
Copyright Holder
Palgrave Macmillan, a division of Macmillan Publishers Limited
eBook ISBN
978-1-137-31325-6
DOI
10.1057/9781137313256
Hardcover ISBN
978-0-230-25202-8
Softcover ISBN
978-1-349-32170-4
Edition Number
1
Number of Pages
XI, 254
Topics