Brand Aesthetics

Authors: Mazzalovo, G.

Buy this book

eBook $79.99
price for USA
  • ISBN 978-1-137-02560-9
  • Digitally watermarked, no DRM
  • Included format: PDF
  • eBooks can be used on all Reading Devices
  • Download immediately after purchase
Hardcover $110.00
price for USA
  • ISBN 978-0-230-33673-5
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations.

Table of contents (13 chapters)

Buy this book

eBook $79.99
price for USA
  • ISBN 978-1-137-02560-9
  • Digitally watermarked, no DRM
  • Included format: PDF
  • eBooks can be used on all Reading Devices
  • Download immediately after purchase
Hardcover $110.00
price for USA
  • ISBN 978-0-230-33673-5
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.

Loading...

Bibliographic Information

Bibliographic Information
Book Title
Brand Aesthetics
Authors
Copyright
2012
Publisher
Palgrave Macmillan UK
Copyright Holder
Palgrave Macmillan, a division of Macmillan Publishers Limited
eBook ISBN
978-1-137-02560-9
DOI
10.1057/9781137025609
Hardcover ISBN
978-0-230-33673-5
Edition Number
1
Number of Pages
XVI, 230
Topics