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INSEAD Business Press

Unveiling Fashion

Business, Culture, and Identity in the Most Glamorous Industry

Authors: Godart, F.

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eBook $34.99
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  • ISBN 978-1-137-00074-3
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  • Immediate eBook download after purchase
Hardcover $48.00
price for USA
  • ISBN 978-0-230-35835-5
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Softcover $46.00
price for USA
  • ISBN 978-1-349-34745-2
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

Proposing a comprehensive account of the global fashion industry this book aims to present fashion as a social and cultural fact. Drawing on six principles from the industry, Godart guides the reader through the economic, social and political arena of the world's most glamorous industry.

About the authors

Frédéric Godart is an Assistant Professor of Organisational Behaviour at INSEAD, in Fontainebleau, France. Prior to joining INSEAD as a full-time tenure-track faculty, he spent two years there as a post-doctoral research and teaching fellow focusing on creative industries and social networks. An alumnus of Cambridge University (Trinity College), he holds a PhD in sociology from Columbia University in the City of New York. He also regularly collaborates with the Institut Français de la Mode (French Fashion Institute) in Paris and has written several articles, books, and book chapters on creativity, fashion, and luxury.

Reviews

'In his book Unveiling Fashion, Frédéric Godart guides the reader through the historical and socioeconomic intricacies of the fashion industry. Fashion is a highly complex topic, and Godart manages to clarify its main principles. His book, while rooted in academic research, will also be relevant to fashion professionals who want to better grasp their environment, and understand how creativity unfolds in fashion. Unveiling Fashion is an intriguing introduction to the fashion industry, and is here to stay as a reference.' - Florence Rambaud, LVMH Moët Hennessy, Louis Vuitton (France)

'Through a very thorough analysis, which mixes social theory with economic insight, Frédéric Godart explains not only how fashion can be analysed and studied, despite its apparent impenetrability, but also focuses on the role that fashion had in the past and has now within society. A useful reading both for scholars in the field of fashion studies, sociology, and economics and for all professionals in the fashion industry.' - Simona Segre Reinach, University of Bologna (Italy)

'Unveiling Fashion is by far the best book on sociology of fashion I have ever read. Frédéric Godart makes a major contribution in the field of fashion studies by providing a unique analytical framework to theorize fashion with six principles of fashion taken from different traditions of social sciences and philosophy, and each principle is elaborated and explained with abundant empirical data. No fashion scholar has ever given such a creative scholarly focus on fashion. This book is a must read for anyone who strives to theoretically analyze fashion which is a difficult concept to grasp.' - Yuniya Kawamura, Fashion Institute of Technology / State University of New York (United States)

'Frédéric Godart's timely and informative book offers exactly what is needed to navigate in the glossy world of fashion: sharp scientific tools and empirical details, which let both the novice and the well-informed benefit from this stimulating book.' - Patrik Aspers, Uppsala University (Sweden)

'Godart unravels the warp, mystery, and wonderful spectacle of fashion, in all of its different, blurred, yet rich and appealing meanings. Using several disciplines, he provides a beautifully tailored, impeccably scientific demonstration that dissects the history and evolution of fashion then projects what that means in the XXI century society and economy. As Paul Nystrom said: to be out of fashion is, indeed, to be out of the world.' - Nicoletta Giusti, University of Bologna (Italy)

'Smart and meticulously researched, Unveiling Fashion is a careful overview of fashion as an industry and as a form of cultural practice. From Plato to Prada, Godart weaves history, economics, sociology, and organization and legal studies into an elegant statement on the nature of dress and social change. Godart reveals the transformation of courtiers into celebrated brands and business empires, which are rooted in the modern logic of distinction, anchored in global cities, and today wield enormous influence in our everyday lives. A must-have for theorists, teachers, and students in the field of fashion studies, and anyone looking to be surprised and delighted to discover how fashion works.' - Ashley Mears, Boston University (United States)


Table of contents (8 chapters)

  • Introduction — The Six Principles of Fashion

    Godart, Frédéric

    Pages 1-14

  • The Affirmation Principle — Fashion, between the Individual and Society

    Godart, Frédéric

    Pages 15-34

  • The Convergence Principle — The Centralization of Trends

    Godart, Frédéric

    Pages 35-63

  • The Autonomy Principle — The Emergence and Dynamics of Styles

    Godart, Frédéric

    Pages 64-87

  • The Personalization Principle — Fashion and Its Professionals

    Godart, Frédéric

    Pages 88-109

Buy this book

eBook $34.99
price for USA (gross)
  • ISBN 978-1-137-00074-3
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $48.00
price for USA
  • ISBN 978-0-230-35835-5
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $46.00
price for USA
  • ISBN 978-1-349-34745-2
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.

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Bibliographic Information

Bibliographic Information
Book Title
Unveiling Fashion
Book Subtitle
Business, Culture, and Identity in the Most Glamorous Industry
Authors
Series Title
INSEAD Business Press
Copyright
2012
Publisher
Palgrave Macmillan UK
Copyright Holder
Palgrave Macmillan, a division of Macmillan Publishers Limited
eBook ISBN
978-1-137-00074-3
DOI
10.1057/9781137000743
Hardcover ISBN
978-0-230-35835-5
Softcover ISBN
978-1-349-34745-2
Edition Number
1
Number of Pages
XIV, 208
Topics