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Scenes of Parisian Modernity

Culture and Consumption in the Nineteenth Century

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  • © 2009

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Authors:
  1. H. Hazel Hahn
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Table of contents (12 chapters)

  1. Front Matter

    Pages i-xiii
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  2. Introduction

    1. Introduction

      • H. Hazel Hahn
      Pages 1-12

  4. 1848–1914

    1. Front Matter

      Pages 123-123
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    2. Boulevard Culture, Consumption, and Spectacle

      • H. Hazel Hahn
      Pages 127-142

    3. Furnishing the Street: Urban Rationalization and Its Limits

      • H. Hazel Hahn
      Pages 143-160

    4. Consumer Technologies and Celebrity Culture

      • H. Hazel Hahn
      Pages 161-181

    5. The Modernity of Poster Art

      • H. Hazel Hahn
      Pages 183-203

    6. Le Courrier Français, Géraudel Cough Drops, and Advertising as Art

      • H. Hazel Hahn
      Pages 205-218

    7. Conclusion

      • H. Hazel Hahn
      Pages 219-220

  5. Back Matter

    Pages 221-289
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Keywords

About this book

Integrating the history of Paris with the history of consumption, the press, publicity, advertising and spectacle, this book traces the evolution of the urban core districts of consumption and explores elements of consumer culture such as the print media, publishing, retail techniques, tourism, city marketing, fashion, illustrated posters and Montmartre culture in the nineteenth century. Hahn emphasizes the tension between art and industry and between culture and commerce, a dynamic that significantly marked urban commercial modernity that spread new imaginary about consumption. She argues that Parisian consumer culture arose earlier than generally thought, and explores the intense commercialization Paris underwent.

Reviews

"Integrating histories of Paris, consumption, the press, publicity, advertising, and spectacle, the book is consistently interdisciplinary, reading texts, images, and urban spaces. Hahn s book deepens our understanding of advertising business, advertising media, its regulation, its cultural representation, and its critique. She shows how various realities (celebrities, commodities, spaces, events, media, images, texts, etc.) can be commercialized, and works to raise commercialization to the status of a defining feature of modernity. For students of advertising history in particular, this is an important and stimulating book." - H-Urban

"Hahn makes a compelling case for a significantly earlier onset of consumer and publicity modernism than conventionally understood. Moreover, the book demonstrates the importance, at least in France, of studying aesthetic modernism apart from economic conceptions of modernism, and the folly of subsuming aesthetic modernism under economic modernism . . .The incorporation of, and visual culture approach to, many illustrations and advertisements also places the work at the forefront of recent scholarship in cultural history." - Mary Lynn Stewart, Chair, Department of Women s Studies, Simon Fraser University

About the author

H. HAZEL HAHN is an Associate Professor of History at Seattle University, USA.

Bibliographic Information

  • Book Title: Scenes of Parisian Modernity

  • Book Subtitle: Culture and Consumption in the Nineteenth Century

  • Authors: H. Hazel Hahn

  • DOI: https://doi.org/10.1057/9780230101937

  • Publisher: Palgrave Macmillan New York

  • eBook Packages: Palgrave History Collection, History (R0)

  • Copyright Information: H. Hazel Hahn 2009

  • Hardcover ISBN: 978-0-230-61583-0Published: 13 January 2010

  • Softcover ISBN: 978-1-349-37942-2Published: 13 January 2010

  • eBook ISBN: 978-0-230-10193-7Published: 23 November 2009

  • Edition Number: 1

  • Number of Pages: XIII, 289

  • Number of Illustrations: 36 b/w illustrations

  • Topics: History of France, European History, Cultural History, Modern History, Social History

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