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Managing a Chinese Partner

Insights from Gobal Companies

Authors: Chong, L.

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eBook $89.00
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  • ISBN 978-1-137-00582-3
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
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  • Download immediately after purchase
Hardcover $125.00
price for USA
  • ISBN 978-1-137-00581-6
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $120.00
price for USA
  • ISBN 978-1-349-43485-5
  • Free shipping for individuals worldwide
  • This title is currently reprinting. You can pre-order your copy now.
About this book

By drawing on the experiences of Danone, Nestlé, Coca-Cola and SABMiller, this book provides an insight into why and how the managing a Chinese Partner can deliver value for a joint venture in China, a goal shared by many but achieved by few.

Reviews

'Doing business in China is exciting. Whether you take on a local partner or go it alone will depend on circumstance and this book will help answer many of your questions. Both ways can work. Use your instincts, watch the body language, learn their customs and give respect. Remember the fundamentals of business are the same everywhere. Stability in your relationship management team is vital and more important than contracts, because you can fix a bad contract if you have a good relationship. I don't believe in multiple Chinese partners, pick one and run hard. Lub Bun has witnessed both success and failure in China. Enjoy the read.'

Peter Cosgrove, Chairman of APN News & Media Limited, Buspak Hong Kong, GlobeCast Australia Pty Limited ; Deputy Chairman of Clear Media Limited and Australian Entrepreneur of the Year 1988

'Since China's opening in 1978, many companies around the world have tried to penetrate the lucrative Chinese market, but many struggled while a good number also failed largely due to insufficient understanding of this market. Indeed, operating in the Chinese market is more complex than what has been told or taught. One of the many factors in the lack of success has to do with how a company finds and manages the Chinese partner. As such, it is enlightening to find a book that provides insights on how prominent companies like Danone, Nestlé, Coca-Cola and SABMiller have managed their Chinese partners.'

Professor Wee Chow Hou, Head of Marketing and International Business, Nanyang Business School, Singapore, and author of Sun Zi Bingfa: Selected Insights and Applications to Business and Sun Zi Art of War: An Illustrated Translation with Asian Perspectives and Insights


Table of contents (8 chapters)

  • The Case for Laying the Cornerstones

    Chong, Lub Bun

    Pages 1-6

  • Danone’s Bitter Split-Up with Hangzhou Wahaha

    Chong, Lub Bun

    Pages 7-61

  • Nestlé’s Nurturing Care of Totole

    Chong, Lub Bun

    Pages 62-122

  • Coca-Cola’s Long Courtship of COFCO

    Chong, Lub Bun

    Pages 123-163

  • SABMiller’s Leap of Faith with China Resources

    Chong, Lub Bun

    Pages 164-194

Buy this book

eBook $89.00
price for USA
  • ISBN 978-1-137-00582-3
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Download immediately after purchase
Hardcover $125.00
price for USA
  • ISBN 978-1-137-00581-6
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $120.00
price for USA
  • ISBN 978-1-349-43485-5
  • Free shipping for individuals worldwide
  • This title is currently reprinting. You can pre-order your copy now.

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Bibliographic Information

Bibliographic Information
Book Title
Managing a Chinese Partner
Book Subtitle
Insights from Gobal Companies
Authors
Copyright
2013
Publisher
Palgrave Macmillan UK
Copyright Holder
Palgrave Macmillan, a division of Macmillan Publishers Limited
eBook ISBN
978-1-137-00582-3
DOI
10.1057/9781137005823
Hardcover ISBN
978-1-137-00581-6
Softcover ISBN
978-1-349-43485-5
Edition Number
1
Number of Pages
XII, 273
Topics