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Palgrave Macmillan

The Postcolonial Cultural Industry

Icons, Markets, Mythologies

  • Book
  • © 2014

Overview

Authors:
  1. Sandra Ponzanesi

    1. Department of Media and Cultural Studies, Utrecht University, the Netherlands

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Table of contents (7 chapters)

  1. Front Matter

    Pages i-viii
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  2. Introduction

    • Sandra Ponzanesi
    Pages 1-7

  3. The Postcolonial Cultural Industry: Notes on Theory and Practice

    • Sandra Ponzanesi
    Pages 8-48

  4. Literary Prizes and the Award Industry

    • Sandra Ponzanesi
    Pages 49-70

  5. Boutique Postcolonialism: Cultural Value and the Canon

    • Sandra Ponzanesi
    Pages 71-90

  6. Advertising the Margins: Translation and Minority Cultures

    • Sandra Ponzanesi
    Pages 91-108

  7. The Adaptation Industry: The Cultural Economy of Postcolonial Film Adaptations

    • Sandra Ponzanesi
    Pages 109-155

  8. Postcolonial Chick Lit: Postfeminism or Consumerism?

    • Sandra Ponzanesi
    Pages 156-227

  9. Back Matter

    Pages 228-272
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Keywords

About this book

The Postcolonial Cultural Industry makes a timely intervention into the field of postcolonial studies by unpacking its relation to the cultural industry. It unearths the role of literary prizes, the adaptation industry and the marketing of ethnic bestsellers as new globalization strategies that connect postcolonial artworks to the market place.

Reviews

'In the many 'scattered speculations' on a robust global marketplace for cultural exotica, repeatedly the stress has fallen on the appropriation, reification, and commodification of postcolonial artworks. Sandra Ponzanesi's The Postcolonial Cultural Industry offers a refreshingly new take on the contemporary scene. Even as she investigates precisely how culture industries (film studios to presses) capitalize on all things postcolonial, Ponzanesi highlights those artworks that routinely escape commodification through their canny renegotiation of the culture games. A must read for scholars of cultural globalization, The Postcolonial Cultural Industry is a critically astute and intellectually lively book on the political economy of postcolonial studies.' - Bishnupriya Ghosh, University of California, USA

        

Authors and Affiliations

  • Department of Media and Cultural Studies, Utrecht University, the Netherlands

    Sandra Ponzanesi

About the author

Sandra Ponzanesi is Professor of Gender and Postcolonial Studies, Department of Media and Culture Studies, Utrecht University, the Netherlands. Among her main publications are: Paradoxes of Postcolonial Culture (2004), Postcolonial Cinema Studies (2012), Deconstructing Europe (2012), Gender, Globalization and Violence (2014), Postcolonial Transitions in Europe (2016).

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