From Chinese Brand Culture to Global Brands

Insights from aesthetics, fashion and history

Authors: Zhiyan, W., Borgerson, J., Schroeder, J.

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  • ISBN 978-1-137-27635-3
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  • eBooks can be used on all reading devices
  • Download immediately after purchase
Hardcover $44.00
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  • ISBN 978-1-137-27634-6
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About this book

From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.

Table of contents (6 chapters)

  • Introduction

    Zhiyan, Wu (et al.)

    Pages 1-17

  • Global Branding, Fashion Systems, and Historical Culture

    Zhiyan, Wu (et al.)

    Pages 18-56

  • Jay Chou, Pop Star: Chinese Aesthetics and Contemporary Trends

    Zhiyan, Wu (et al.)

    Pages 57-77

  • The 2008 Beijing Olympics Opening Ceremony: Branding China for the World

    Zhiyan, Wu (et al.)

    Pages 78-109

  • Shanghai Tang: A Chinese Luxury Brand with Global Ambitions

    Zhiyan, Wu (et al.)

    Pages 110-150

Buy this book

eBook $34.99
price for USA
  • ISBN 978-1-137-27635-3
  • Digitally watermarked, no DRM
  • Included format: PDF
  • eBooks can be used on all reading devices
  • Download immediately after purchase
Hardcover $44.00
price for USA
  • ISBN 978-1-137-27634-6
  • Free shipping for individuals worldwide
  • Online orders shipping within 2-3 days.

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Bibliographic Information

Bibliographic Information
Book Title
From Chinese Brand Culture to Global Brands
Book Subtitle
Insights from aesthetics, fashion and history
Authors
Copyright
2013
Publisher
Palgrave Macmillan UK
Copyright Holder
Palgrave Macmillan, a division of Macmillan Publishers Limited
eBook ISBN
978-1-137-27635-3
DOI
10.1057/9781137276353
Hardcover ISBN
978-1-137-27634-6
Edition Number
1
Number of Pages
XII, 219
Topics