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Palgrave Macmillan

Beyond the Low Cost Business

Rethinking the Business Model

  • Book
  • © 2013

Overview

Authors:
  1. Josep Francesc Valls Giménez

    1. ESADE Business School, Spain

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Table of contents (6 chapters)

  1. Front Matter

    Pages i-xiii
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  2. Introduction

    • Josep Francesc Valls Giménez
    Pages 1-4

  3. The Birth of the Low-Cost Phenomenon

    • Josep Francesc Valls Giménez
    Pages 5-63

  4. Reinventing Your Business Model (RYBM)

    • Josep Francesc Valls Giménez
    Pages 64-117

  5. Brand Marketing at a Time of Heightened Price Sensitivity

    • Josep Francesc Valls Giménez
    Pages 118-144

  6. Case Studies in Innovation to Produce Lower Prices: IKEA, ING DIRECT, Mercadona and Privalia

    • Josep Francesc Valls Giménez
    Pages 145-182

  7. Epilogue: Expansion, Innovation, Price Sensitivity and Wealth

    • Josep Francesc Valls Giménez
    Pages 183-185

  8. Back Matter

    Pages 186-199
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Keywords

About this book

Clients are consistently demanding lower prices at the time of each purchase and companies can only react by reducing costs. This volume shows that the only way to do this, is to reinvent the business model. New consumers, new pricing, new brands, new strategies.

Authors and Affiliations

  • ESADE Business School, Spain

    Josep Francesc Valls Giménez

About the author

JOSEP FRANCESC VALLS GIMÉNEZ is a Professor in the Department of Marketing Management at ESADE Business School, Spain. He was an economic journalist until 1990 and the founder and Director of the Tourism Management Center at ESADE until 2004. He was also the creator of the International Tourism Center at ESADE from 2010 and has published 12 books on management.

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