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Beyond the Low Cost Business

Rethinking the Business Model

Authors: Valls Giménez, Josep Francesc

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eBook $89.00
price for USA (gross)
  • ISBN 978-1-137-27753-4
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $115.00
price for USA
  • ISBN 978-1-137-27752-7
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $110.00
price for USA
  • ISBN 978-1-349-44719-0
  • Free shipping for individuals worldwide
  • This title is currently reprinting. You can pre-order your copy now.
About this book

Clients are consistently demanding lower prices at the time of each purchase and companies can only react by reducing costs. This volume shows that the only way to do this, is to reinvent the business model. New consumers, new pricing, new brands, new strategies.

About the authors

JOSEP FRANCESC VALLS GIMÉNEZ is a Professor in the Department of Marketing Management at ESADE Business School, Spain. He was an economic journalist until 1990 and the founder and Director of the Tourism Management Center at ESADE until 2004. He was also the creator of the International Tourism Center at ESADE from 2010 and has published 12 books on management.

Table of contents (7 chapters)

  • Introduction

    Giménez, Josep Francesc Valls

    Pages 1-4

  • The Birth of the Low-Cost Phenomenon

    Giménez, Josep Francesc Valls

    Pages 5-63

  • Reinventing Your Business Model (RYBM)

    Giménez, Josep Francesc Valls

    Pages 64-117

  • Brand Marketing at a Time of Heightened Price Sensitivity

    Giménez, Josep Francesc Valls

    Pages 118-144

  • Brand Marketing at a Time of Heightened Price Sensitivity

    Josep Francesc Valls Giménez

    Pages 118-144

Buy this book

eBook $89.00
price for USA (gross)
  • ISBN 978-1-137-27753-4
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $115.00
price for USA
  • ISBN 978-1-137-27752-7
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $110.00
price for USA
  • ISBN 978-1-349-44719-0
  • Free shipping for individuals worldwide
  • This title is currently reprinting. You can pre-order your copy now.

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Bibliographic Information

Bibliographic Information
Book Title
Beyond the Low Cost Business
Book Subtitle
Rethinking the Business Model
Authors
Copyright
2013
Publisher
Palgrave Macmillan UK
Copyright Holder
Palgrave Macmillan, a division of Macmillan Publishers Limited
eBook ISBN
978-1-137-27753-4
DOI
10.1057/9781137277534
Hardcover ISBN
978-1-137-27752-7
Softcover ISBN
978-1-349-44719-0
Edition Number
1
Number of Pages
XIII, 199
Topics