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Capture the Mindshare and the Market Share Will Follow

The Art and Science of Building Brands

Authors: Gill, L.

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eBook $19.99
price for USA (gross)
  • ISBN 978-1-137-51045-7
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $28.00
price for USA
  • ISBN 978-1-137-27851-7
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

Capture the Mindshare and the Market Share Will Follow reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and respect. Author Libby Gill helps businesses define and articulate their unique brand promise by exploring case studies and client success stories to help readers master the Six Core Mindshare Methods, including concepts to Clarify, Commit, Collaborate, Connect, Communicate, and Contribute.Readers will see their relationships deepen, opportunities expand, and careers flourish as they learn to differentiate themselves in a competitive environment by promising and delivering massive value.

About the authors

Libby Gill is an internationally respected executive coach, brand strategist, and bestselling author. Libby works with top companies to help them successfully position their leaders, business, and brands including Nike, Disney, Kellogg, Oracle, PayPal, Royal Caribbean Cruise Lines, and more.Libby is a frequent TV and radio guest offering expert opinions and guidance on brand strategy and professional development. She has appeared on the Today show, Dr. Phil, CNN, NPR, Oprah & Friends Radio,and many more. She lives in Los Angeles, California.

Reviews

"Capture the Mindshare and the Market Share Will Follow is an insightful, 360-degree book on the next generation of branding, exploring all the key ingredients you'll need to craft a truly amazing 'mindshare' brand." - Martin Lindstrom, Branding Expert and bestselling author of Buyology and Brandwashed

"A terrific step-by-step guide for anyone starting or looking to grow their business. Gill lays out the necessary ingredients to craft a brand that resonates with its target and gets noticed - in the right way." - Heather Wilson, Executive Vice President & Corporate Group Director, Ogilvy Public Relations

"Gill skillfully sums up the intricate connection between innovative business practices that drive organizational success and the human characteristics that create an engaged and inspired workforce. A must-read for any professional." - Andrew J. Kaplan, President, Worldwide Networks, Sony Pictures Television

"This wonderful book gets to the heart of your branding and gives you the tools to build lasting fame. Libby Gill takes you into your customer's mind and keeps you there with excellence." - Joseph and JoAnn Callaway, authors of the New York Times bestseller Clients First: The Two Word Miracle

"There isn't, or shouldn't be, a marketer among us who does not search for the emotional connection between their Brand and their Consumer.This book deciphers the emotional state to get you to the treasure of a true and lasting connection with your consumer." - Dan Ginsberg, CEO, Dermalogica

"Gill has captured in plain language what we all know.. to build market share you need to capture people's hearts and minds. If you want to build your brand and increase market share, you have to read this book!" - Chester Elton, New York Times bestselling author of The Carrot Principle and All In

"This book is a phenomenal road map. Each step provides a great working block for building powerful and sustainable brands." - Said Aghil Baaghil, Brand Marketing Consultant & Author of The Power of Belonging

"A clear, easy-to-understand blueprint on building a brand that will make your company stand out from the crowd." - Veronique Poty, International Business Developer, Northern France Chamber of Commerce


Table of contents (9 chapters)

Buy this book

eBook $19.99
price for USA (gross)
  • ISBN 978-1-137-51045-7
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $28.00
price for USA
  • ISBN 978-1-137-27851-7
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.

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Bibliographic Information

Bibliographic Information
Book Title
Capture the Mindshare and the Market Share Will Follow
Book Subtitle
The Art and Science of Building Brands
Authors
Copyright
2013
Publisher
Palgrave Macmillan US
Copyright Holder
Palgrave Macmillan, a division of Nature America Inc.
eBook ISBN
978-1-137-51045-7
DOI
10.1007/978-1-137-51045-7
Hardcover ISBN
978-1-137-27851-7
Edition Number
1
Number of Pages
V, 234
Topics