Buyographics

How Demographic and Economic Changes Will Reinvent the Way Marketers Reach Consumers

Authors: Carmichael, M.

Buy this book

Hardcover $30.00
price for USA
  • ISBN 978-1-137-27863-0
  • Free shipping for individuals worldwide
  • Online orders shipping within 2-3 days.
About this book

Buyographics follows eleven American families and explores how their life decisions impact consumer behavior. This is not just a data book, because each of these numbers - in datasets big and small - is a person. As you read their stories, trends come to life and provide a greater understanding of how to reach your target.

Buy this book

Hardcover $30.00
price for USA
  • ISBN 978-1-137-27863-0
  • Free shipping for individuals worldwide
  • Online orders shipping within 2-3 days.

Bibliographic Information

Bibliographic Information
Book Title
Buyographics
Book Subtitle
How Demographic and Economic Changes Will Reinvent the Way Marketers Reach Consumers
Authors
Copyright
2013
Publisher
Palgrave Macmillan US
Copyright Holder
Palgrave Macmillan, a division of Nature America Inc.
Hardcover ISBN
978-1-137-27863-0
Edition Number
1
Number of Pages
XV, 217
Topics