Buyographics

How Demographic and Economic Changes Will Reinvent the Way Marketers Reach Consumers

Authors: Carmichael, M.

Buy this book

eBook $19.99
price for USA
  • ISBN 978-1-137-51027-3
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Download immediately after purchase
Hardcover $30.00
price for USA
  • ISBN 978-1-137-27863-0
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

Buyographics follows eleven American families and explores how their life decisions impact consumer behavior. This is not just a data book, because each of these numbers - in datasets big and small - is a person. As you read their stories, trends come to life and provide a greater understanding of how to reach your target.

About the authors

Matt Carmichael is a seasoned journalist who specializes in demographics, consumer trends, and urban issues. He is a vice-President of Journal Communications Inc., and the editor of Livability.com which focuses on what makes small and mid-sized cities great places to live and work. Previously he was with Crain Communications where he served in a number of roles including the Senior director of research and data at Crain’s Chicago Business and Director of data strategy at Advertising Age. At Ad Age, he founded and edited the AdAgeStat blog focusing on research and analysis of demographic and consumer trends.

Table of contents (12 chapters)

Buy this book

eBook $19.99
price for USA
  • ISBN 978-1-137-51027-3
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Download immediately after purchase
Hardcover $30.00
price for USA
  • ISBN 978-1-137-27863-0
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.

Services for this book

Loading...

Bibliographic Information

Bibliographic Information
Book Title
Buyographics
Book Subtitle
How Demographic and Economic Changes Will Reinvent the Way Marketers Reach Consumers
Authors
Copyright
2013
Publisher
Palgrave Macmillan US
Copyright Holder
Palgrave Macmillan, a division of Nature America Inc.
eBook ISBN
978-1-137-51027-3
DOI
10.1007/978-1-137-51027-3
Hardcover ISBN
978-1-137-27863-0
Edition Number
1
Number of Pages
XV, 217
Topics