Lifestyle Brands

A Guide to Aspirational Marketing

Authors: Saviolo, S., Marazza, A.

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eBook $34.99
price for USA
  • ISBN 978-1-137-28593-5
  • Digitally watermarked, no DRM
  • Included format: PDF
  • eBooks can be used on all Reading Devices
  • Download immediately after purchase
Hardcover $46.00
price for USA
  • ISBN 978-1-137-28592-8
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.

Table of contents (6 chapters)

  • Introduction

    Saviolo, Stefania (et al.)

    Pages 1-5

  • Brands and Social Identities: An Increasingly Strong Connection

    Saviolo, Stefania (et al.)

    Pages 6-14

  • The Brand: What it is, how it Builds Value and why we Grow Fond of it

    Saviolo, Stefania (et al.)

    Pages 15-34

  • From Authority to Lifestyle: A Mapping of Symbol Intensive Brands

    Saviolo, Stefania (et al.)

    Pages 35-57

  • How Lifestyle Brands Work: An Interpretative Model

    Saviolo, Stefania (et al.)

    Pages 58-87

Buy this book

eBook $34.99
price for USA
  • ISBN 978-1-137-28593-5
  • Digitally watermarked, no DRM
  • Included format: PDF
  • eBooks can be used on all Reading Devices
  • Download immediately after purchase
Hardcover $46.00
price for USA
  • ISBN 978-1-137-28592-8
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.

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Bibliographic Information

Bibliographic Information
Book Title
Lifestyle Brands
Book Subtitle
A Guide to Aspirational Marketing
Authors
Copyright
2013
Publisher
Palgrave Macmillan UK
Copyright Holder
Palgrave Macmillan, a division of Macmillan Publishers Limited
eBook ISBN
978-1-137-28593-5
DOI
10.1057/9781137285935
Hardcover ISBN
978-1-137-28592-8
Edition Number
1
Number of Pages
156
Topics