Lifestyle Brands

A Guide to Aspirational Marketing

Authors: Saviolo, S., Marazza, A.

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About this book

What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.

About the authors

ANTONIO MARAZZA is General Manager at Landor Milan. At Landor, the world's pre-eminent brand consulting firm, he has headed important projects for numerous major international brands in the areas of brand positioning, brand architecture, naming, brand identity, brand experience and the alignment of business culture to brand values and philosophy.

STEFANIA SAVIOLO is Professor of Management in Fashion, Luxury and Creative industries at Bocconi University and SDA Bocconi School of Management. At Bocconi, she founded and is Director of the International Master in Fashion, Experience & Design Management (MAFED). She acts as a management consultant for leading fashion, luxury and lifestyle companies in the areas of brand management and creative processes. She has also published numerous books and articles on these subjects in Italy and internationally.

Table of contents (6 chapters)

  • Introduction

    Saviolo, Stefania (et al.)

    Pages 1-5

  • Brands and Social Identities: An Increasingly Strong Connection

    Saviolo, Stefania (et al.)

    Pages 6-14

  • The Brand: What it is, how it Builds Value and why we Grow Fond of it

    Saviolo, Stefania (et al.)

    Pages 15-34

  • From Authority to Lifestyle: A Mapping of Symbol Intensive Brands

    Saviolo, Stefania (et al.)

    Pages 35-57

  • How Lifestyle Brands Work: An Interpretative Model

    Saviolo, Stefania (et al.)

    Pages 58-87

Buy this book

eBook $34.99
price for USA
  • ISBN 978-1-137-28593-5
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Download immediately after purchase
Hardcover $46.00
price for USA
  • ISBN 978-1-137-28592-8
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $44.00
price for USA
  • ISBN 978-1-349-44907-1
  • Free shipping for individuals worldwide
  • This title is currently reprinting. You can pre-order your copy now.

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Bibliographic Information

Bibliographic Information
Book Title
Lifestyle Brands
Book Subtitle
A Guide to Aspirational Marketing
Authors
Copyright
2013
Publisher
Palgrave Macmillan UK
Copyright Holder
Palgrave Macmillan, a division of Macmillan Publishers Limited
eBook ISBN
978-1-137-28593-5
DOI
10.1057/9781137285935
Hardcover ISBN
978-1-137-28592-8
Softcover ISBN
978-1-349-44907-1
Edition Number
1
Number of Pages
XIV, 141
Topics