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Table of contents (6 chapters)
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Front Matter
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Back Matter
Keywords
About this book
About the authors
STEFANIA SAVIOLO is Professor of Management in Fashion, Luxury and Creative industries at Bocconi University and SDA Bocconi School of Management. At Bocconi, she founded and is Director of the International Master in Fashion, Experience & Design Management (MAFED). She acts as a management consultant for leading fashion, luxury and lifestyle companies in the areas of brand management and creative processes. She has also published numerous books and articles on these subjects in Italy and internationally.
Bibliographic Information
Book Title: Lifestyle Brands
Book Subtitle: A Guide to Aspirational Marketing
Authors: Stefania Saviolo, Antonio Marazza
DOI: https://doi.org/10.1057/9781137285935
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2013
Hardcover ISBN: 978-1-137-28592-8Published: 05 December 2012
Softcover ISBN: 978-1-349-44907-1Published: 05 December 2012
eBook ISBN: 978-1-137-28593-5Published: 05 December 2012
Edition Number: 1
Number of Pages: XIV, 141
Topics: International Business, Marketing, Business Strategy/Leadership, e-Business/e-Commerce, Procurement, Corporate Communication/Public Relations