Overview
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Table of contents (12 chapters)
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Social Media and Advertising
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Social Media and Public Relations
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Social Media Policies/Practices and Legal/Ethical Considerations
Keywords
About this book
Editors and Affiliations
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Bibliographic Information
Book Title: Social Media and Strategic Communications
Editors: Hana S. Noor Al-Deen, John Allen Hendricks
DOI: https://doi.org/10.1057/9781137287052
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Media & Culture Collection, Literature, Cultural and Media Studies (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2013
Hardcover ISBN: 978-1-137-28704-5Published: 20 May 2013
Softcover ISBN: 978-1-349-44947-7Published: 01 January 2013
eBook ISBN: 978-1-137-28705-2Published: 20 May 2013
Edition Number: 1
Number of Pages: XXV, 238
Topics: Media Studies, Media and Communication, Social Theory, Cultural Studies, Computers and Society, Regional and Cultural Studies