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Global Luxury Trends

Innovative Strategies for Emerging Markets

Authors: Hoffmann, J., Coste-Manière, I.

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  • ISBN 978-1-137-28739-7
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Hardcover $48.00
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  • ISBN 978-1-137-28738-0
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Softcover $44.00
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  • ISBN 978-1-349-44968-2
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About this book

The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for seasoned luxury houses and new players to expand their horizons. This book charts the trends that are shaping the luxury industry, particularly the rise of the luxury industry in Asia and emerging markets.

About the authors

DR. JONAS HOFFMANN is Associate Professor of Marketing at SKEMA Business School in France. He has extensive experience
in consulting, executive training and has been a regular panellist at international luxury events. He has written several articles about marketing and innovation in the luxury industry. He is coeditor of Luxury Strategy in Action (Palgrave Macmillan).
 
DR. IVAN COSTE-MANIÈRE has extensive experience in the luxury industry; he has founded eight companies in the fragrance, watch and marketing sectors. He is Professor of Marketing at SKEMA Business School and Head of SKEMA's Master of Science in Luxury and Fashion Management. He is co-editor of Luxury Strategy in Action (Palgrave Macmillan).

Reviews

'Global Luxury Trends is a useful tool for understanding the logic of luxury. It is an insightful analysis of China, Russia, India and

Brazil that gives a key to appreciating and evaluating the markets of emerging countries. Students, professors and managers will

enjoy the descriptions of customers and the attitudes of buyers. I strongly recommend this book, which is clear, well written and very informative for those who want to sharpen the business model of management in the luxury industry.' CHRISTIAN BLANCKAERT, Professor of Management at ESCP-EUROPE in Paris and Former Executive VP of Hermes International

'A great collection of industry expertise with good-to-go insights from all corners of Planet Luxury.' GUY SALTER, Deputy Chairman, Walpole British Luxury

'Global Luxury Trends is a catalyst of crucial turning points and provides a set of changes in both leadership and focus. A reality

check for instant connectivity and new pillars of global relevance.' ALBERTO MILANI, CEO Buccellati Inc.


Table of contents (18 chapters)

  • Introduction

    Hoffmann, Jonas (et al.)

    Pages 1-5

  • On Luxury Strategizing

    Hoffmann, Jonas

    Pages 6-22

  • Paths For The Emergence Of Global Chinese Luxury Brands

    Hoffmann, Jonas (et al.)

    Pages 23-36

  • Luxo Brasil And Osklen’S New Luxury

    Hoffmann, Jonas

    Pages 37-50

  • Über Luxury: For Billionaires Only

    Quintavalle, Alessandro

    Pages 51-76

Buy this book

eBook $29.99
price for USA
  • ISBN 978-1-137-28739-7
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Download immediately after purchase
Hardcover $48.00
price for USA
  • ISBN 978-1-137-28738-0
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $44.00
price for USA
  • ISBN 978-1-349-44968-2
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.

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Bibliographic Information

Bibliographic Information
Book Title
Global Luxury Trends
Book Subtitle
Innovative Strategies for Emerging Markets
Authors
Copyright
2013
Publisher
Palgrave Macmillan UK
Copyright Holder
Palgrave Macmillan, a division of Macmillan Publishers Limited
eBook ISBN
978-1-137-28739-7
DOI
10.1057/9781137287397
Hardcover ISBN
978-1-137-28738-0
Softcover ISBN
978-1-349-44968-2
Edition Number
1
Number of Pages
XII, 275
Topics