Palgrave Studies in the History of the Media

Franco Sells Spain to America

Hollywood, Tourism and Public Relations as Postwar Spanish Soft Power

Authors: Rosendorf, N.

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About this book

A groundbreaking study of the Franco regime's utilization of Hollywood film production in Spain, American tourism, and sophisticated public relations programs - including the most popular national pavilion at the 1964-65 New York World's Fair - in a determined effort to remake the Spanish dictatorship's post-World War II reputation in the US.

Reviews

“Rosendorf’s book about the efforts to ‘sell’ Franco’s Spain to America is valuable for media historians … . The publication is grounded in a splendid amount of archival research on both sides of the Atlantic, interviews, press reports, and a wide scope of the literature. … Rosendorf persuasively demonstrates how insight in the use and manipulation of media messages is indispensable to understand modern international diplomacy.” (Thunnis van Oort, Historical Journal of Film, Radio and Television, Vol. 36 (1), March, 2016)

"Rosendorf does an excellent job stitching together the various strands of Spain's multifaceted approach to public diplomacy from 1945 to 1975. ... any good book prompts more questions than it can reasonably answer within the space allotted - and this is a very good book indeed." - Journal of American History

"The most original and interesting book on Franco's Spain published in ages." - Charles Powell, Director of the Real Instituto Elcano in Madrid, Spain

"Going far beyond traditional political or diplomatic history, this study presents a superb example of transnational history, showing how the Spanish and American people steadily gained an understanding of their shared tastes, artistic, sartorial, gastronomical, or otherwise." - Akira Iriye, Harvard University, USA

"[A] tour de force ... Rosendorf is a skilled storyteller and puts together an impressive account of exactly how the repositioning of Spain was begun and greatly advanced by the very man who is used to symbolize intransigence and the absence of transformation in the standard account: General Francisco Franco ... In writing about Franco in this way Rosendorf shows a degree of intellectual courage. The world loves its villains and doesn't always welcome nuance or a complex treatment of a formerly black and white case." - Place Branding and Public Diplomacy


Table of contents (7 chapters)

  • Introduction

    Rosendorf, Neal M.

    Pages 1-12

  • Be El Caudillo’s Guest: Postwar American Tourism to Franco Spain

    Rosendorf, Neal M.

    Pages 13-47

  • “Hollywood in Madrid”: The Franco Regime and the American Film Industry

    Rosendorf, Neal M.

    Pages 48-79

  • The Franco Regime’s Postwar US Public Relations Strategies: Media, Messages and Relationships in America

    Rosendorf, Neal M.

    Pages 80-118

  • The Oppression of Spain’s Protestants and Jews: Neutralizing the Franco Regime’s Key US Reputational Threat

    Rosendorf, Neal M.

    Pages 119-154

Buy this book

eBook $69.99
price for USA
  • ISBN 978-1-137-37257-4
  • Digitally watermarked, no DRM
  • Included format: PDF
  • eBooks can be used on all reading devices
  • Download immediately after purchase
Hardcover $100.00
price for USA
  • ISBN 978-1-137-29928-4
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.

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Bibliographic Information

Bibliographic Information
Book Title
Franco Sells Spain to America
Book Subtitle
Hollywood, Tourism and Public Relations as Postwar Spanish Soft Power
Authors
Series Title
Palgrave Studies in the History of the Media
Copyright
2014
Publisher
Palgrave Macmillan UK
Copyright Holder
Palgrave Macmillan, a division of Macmillan Publishers Limited
eBook ISBN
978-1-137-37257-4
DOI
10.1057/9781137372574
Hardcover ISBN
978-1-137-29928-4
Edition Number
1
Number of Pages
XII, 267
Topics