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The Palgrave Macmillan Asian Business Series

Asian Inward and Outward FDI

New Challenges in the Global Economy

Editors: Alvstam, C., Dolles, H., Strom, P. (Eds.)

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eBook $79.99
price for USA
  • ISBN 978-1-137-31221-1
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Download immediately after purchase
Hardcover $110.00
price for USA
  • ISBN 978-1-137-31220-4
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $105.00
price for USA
  • ISBN 978-1-349-45720-5
  • Free shipping for individuals worldwide
  • This title is currently reprinting. You can pre-order your copy now.
About this book

Asian Inward and Outward FDI brings together both works from researchers in international business and economic geography. The book is aimed for both scholars with interest in macro and micro economic impact of new flows of FDI.

Table of contents (12 chapters)

  • Asian Inward and Outward FDI: New Challenges in the Global Economy – An Introduction

    Alvstam, Claes G. (et al.)

    Pages 1-16

  • Changing Faces of MNCs in China: Subsidiary Strategy in Corporate Strategic Reorientation

    Zheng, Yu

    Pages 17-35

  • Sponsoring as a Strategy to Enter, Develop, and Defend Markets: Advertising Patterns of the Beijing Olympic Games’ Sponsoring Partners

    Dolles, Harald (et al.)

    Pages 36-64

  • Global Innovation and R&D for Knowledge Creation: The Case of P&G, Unilever and Kao

    Iguchi, Chie (et al.)

    Pages 65-86

  • The New Face of Talent Management in Multinational Corporations: Responding to the Challenges of Searching and Developing Talent in Emerging Economies

    Schmidt, Christian (et al.)

    Pages 87-114

Buy this book

eBook $79.99
price for USA
  • ISBN 978-1-137-31221-1
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Download immediately after purchase
Hardcover $110.00
price for USA
  • ISBN 978-1-137-31220-4
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $105.00
price for USA
  • ISBN 978-1-349-45720-5
  • Free shipping for individuals worldwide
  • This title is currently reprinting. You can pre-order your copy now.

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Bibliographic Information

Bibliographic Information
Book Title
Asian Inward and Outward FDI
Book Subtitle
New Challenges in the Global Economy
Editors
  • C. Alvstam
  • H. Dolles
  • P. Strom
Series Title
The Palgrave Macmillan Asian Business Series
Copyright
2014
Publisher
Palgrave Macmillan UK
Copyright Holder
Palgrave Macmillan, a division of Macmillan Publishers Limited
eBook ISBN
978-1-137-31221-1
DOI
10.1057/9781137312211
Hardcover ISBN
978-1-137-31220-4
Softcover ISBN
978-1-349-45720-5
Edition Number
1
Number of Pages
XVIII, 259
Topics