Luxury Brands in Emerging Markets

Editors: Atwal, G., Bryson, D. (Eds.)

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eBook $89.00
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  • ISBN 978-1-137-33053-6
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Hardcover $115.00
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  • ISBN 978-1-137-33052-9
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Softcover $110.00
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  • ISBN 978-1-349-46108-0
  • Free shipping for individuals worldwide
  • This title is currently reprinting. You can pre-order your copy now.
About this book

This book is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, academics and students of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that influence the effectiveness of luxury brand strategies.

Table of contents (19 chapters)

  • Introduction

    Atwal, Glyn (et al.)

    Pages 1-4

    PreviewBuy Chapter price n/a
  • Understanding the Brazilian Luxury Consumer

    Diniz, Claudio (et al.)

    Pages 7-16

    PreviewBuy Chapter price n/a
  • Novel Luxury: Made in Brazil

    Hoffmann, Jonas

    Pages 17-25

    PreviewBuy Chapter price n/a
  • The Cultural Construction of Brazilian Bodies and Status

    Ourahmoune, Nacima (et al.)

    Pages 26-45

    PreviewBuy Chapter price n/a
  • How History, Culture, and Demography Drive Luxury Consumption in Russia

    Kulikova, Irina (et al.)

    Pages 49-62

    PreviewBuy Chapter price n/a

Buy this book

eBook $89.00
price for USA
  • ISBN 978-1-137-33053-6
  • Digitally watermarked, no DRM
  • Included format: PDF
  • eBooks can be used on all reading devices
  • Download immediately after purchase
Hardcover $115.00
price for USA
  • ISBN 978-1-137-33052-9
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $110.00
price for USA
  • ISBN 978-1-349-46108-0
  • Free shipping for individuals worldwide
  • This title is currently reprinting. You can pre-order your copy now.

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Bibliographic Information

Bibliographic Information
Book Title
Luxury Brands in Emerging Markets
Editors
  • G. Atwal
  • D. Bryson
Copyright
2014
Publisher
Palgrave Macmillan UK
Copyright Holder
Palgrave Macmillan, a division of Macmillan Publishers Limited
eBook ISBN
978-1-137-33053-6
DOI
10.1057/9781137330536
Hardcover ISBN
978-1-137-33052-9
Softcover ISBN
978-1-349-46108-0
Edition Number
1
Number of Pages
XVII, 214
Topics