Beyond the Business Plan

10 Principles for New Venture Explorers

Authors: Bridge, S., Hegarty, C.

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eBook $29.99
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  • ISBN 978-1-137-33287-5
  • Digitally watermarked, no DRM
  • Included format: PDF, EPUB
  • eBooks can be used on all Reading Devices
  • Download immediately after purchase
Hardcover $40.00
price for USA
  • ISBN 978-1-137-33286-8
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About this book

This insightful practical guide argues that the traditional business plan may not be appropriate for many new ventures and presents an alternative, effectual approach that encourages flexibility and development through exploration and experience. 10 principles demonstrate how to respond better to uncertainty during the business development process.

Table of contents (23 chapters)

  • The Purpose of This Book

    Bridge, Simon (et al.)

    Pages 3-12

  • Business Plans — Why Are They Advocated?

    Bridge, Simon (et al.)

    Pages 13-25

  • Are Business Plans Appropriate?

    Bridge, Simon (et al.)

    Pages 27-40

  • Business Plans Are Not the Only Option

    Bridge, Simon (et al.)

    Pages 41-50

  • Enterprise and Exploration

    Bridge, Simon (et al.)

    Pages 51-63

Buy this book

eBook $29.99
price for USA
  • ISBN 978-1-137-33287-5
  • Digitally watermarked, no DRM
  • Included format: PDF, EPUB
  • eBooks can be used on all Reading Devices
  • Download immediately after purchase
Hardcover $40.00
price for USA
  • ISBN 978-1-137-33286-8
  • Free shipping for individuals worldwide
  • Online orders shipping within 2-3 days.

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Bibliographic Information

Bibliographic Information
Book Title
Beyond the Business Plan
Book Subtitle
10 Principles for New Venture Explorers
Authors
Copyright
2013
Publisher
Palgrave Macmillan UK
Copyright Holder
Palgrave Macmillan, a division of Macmillan Publishers Limited
eBook ISBN
978-1-137-33287-5
DOI
10.1057/9781137332875
Hardcover ISBN
978-1-137-33286-8
Edition Number
1
Number of Pages
XVII, 275
Topics