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Beyond the Business Plan

10 Principles for New Venture Explorers

Authors: Bridge, S., Hegarty, C.

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eBook $29.99
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  • ISBN 978-1-137-33287-5
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
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  • Download immediately after purchase
Hardcover $40.00
price for USA
  • ISBN 978-1-137-33286-8
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $33.00
price for USA
  • ISBN 978-1-349-46194-3
  • Free shipping for individuals worldwide
  • This title is currently reprinting. You can pre-order your copy now.
About this book

This insightful practical guide argues that the traditional business plan may not be appropriate for many new ventures and presents an alternative, effectual approach that encourages flexibility and development through exploration and experience. 10 principles demonstrate how to respond better to uncertainty during the business development process.

About the authors

SIMON BRIDGE is a practitioner and academic, and has worked in the enterprise field for nearly 30 years, first in LEDU (Northern Ireland's small business agency) and then in his own business as a consultant and facilitator. He is Visiting Professor of Entrepreneurship at the University of Ulster and co-author of Understanding Enterprise, Entrepreneurship and Small Business - a leading enterprise text book, the fourth edition of which is now in preparation - and has also written on social enterprise and enterprise policy. Simon speaks at business and entrepreneurship conferences worldwide and consults with organizations on manager training and development in entrepreneurship.

CECILIA HEGARTY is an active contributor to the national strategy for entrepreneurship education in Ireland and has worked in entrepreneurship higher education for over 10 years in programme development and delivery from undergraduate to post-doctoral level. She is also a consultant working directly with SMEs on entrepreneurship and training. Dr Hegarty sits on a number of international journal review boards and has published widely in the field of entrepreneurship and enterprise including journal articles, book chapters and textbooks. Cecilia's current research interests relate to entrepreneurship education, family SME growth and succession and applied enterprise research. Cecilia is also a regular conference speaker and regularly presents papers and new research to these key networks.

Table of contents (23 chapters)

  • The Purpose of This Book

    Bridge, Simon (et al.)

    Pages 3-12

  • Business Plans — Why Are They Advocated?

    Bridge, Simon (et al.)

    Pages 13-25

  • Are Business Plans Appropriate?

    Bridge, Simon (et al.)

    Pages 27-40

  • Business Plans Are Not the Only Option

    Bridge, Simon (et al.)

    Pages 41-50

  • Enterprise and Exploration

    Bridge, Simon (et al.)

    Pages 51-63

Buy this book

eBook $29.99
price for USA
  • ISBN 978-1-137-33287-5
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Download immediately after purchase
Hardcover $40.00
price for USA
  • ISBN 978-1-137-33286-8
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $33.00
price for USA
  • ISBN 978-1-349-46194-3
  • Free shipping for individuals worldwide
  • This title is currently reprinting. You can pre-order your copy now.

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Bibliographic Information

Bibliographic Information
Book Title
Beyond the Business Plan
Book Subtitle
10 Principles for New Venture Explorers
Authors
Copyright
2013
Publisher
Palgrave Macmillan UK
Copyright Holder
Palgrave Macmillan, a division of Macmillan Publishers Limited
eBook ISBN
978-1-137-33287-5
DOI
10.1057/9781137332875
Hardcover ISBN
978-1-137-33286-8
Softcover ISBN
978-1-349-46194-3
Edition Number
1
Number of Pages
XVII, 275
Topics