CRM Systems in Industrial Companies

Intra- and Inter-Organizational Effects

Authors: Perna, A., Baraldi, E.

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eBook $89.00
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  • ISBN 978-1-137-33566-1
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  • Included format: EPUB, PDF
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  • Download immediately after purchase
Hardcover $125.00
price for USA
  • ISBN 978-1-137-33565-4
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  • Usually dispatched within 3 to 5 business days.
Softcover $120.00
price for USA
  • ISBN 978-1-349-46317-6
  • Free shipping for individuals worldwide
  • This title is currently reprinting. You can pre-order your copy now.
About this book

CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems.

Table of contents (10 chapters)

  • Introduction: Research Purpose, Methodology and Contribution

    Perna, Andrea (et al.)

    Pages 1-10

  • Customer Relationships in Industrial Networks

    Perna, Andrea (et al.)

    Pages 11-34

  • Connecting IT Systems, Users and Organizations

    Perna, Andrea (et al.)

    Pages 35-56

  • CRM, Its Roots in Management Studies and Recent Research Trends

    Perna, Andrea (et al.)

    Pages 57-76

  • Conceptualizing CRM as an Interacting Resource

    Perna, Andrea (et al.)

    Pages 77-91

Buy this book

eBook $89.00
price for USA
  • ISBN 978-1-137-33566-1
  • Digitally watermarked, no DRM
  • Included format: EPUB, PDF
  • eBooks can be used on all reading devices
  • Download immediately after purchase
Hardcover $125.00
price for USA
  • ISBN 978-1-137-33565-4
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $120.00
price for USA
  • ISBN 978-1-349-46317-6
  • Free shipping for individuals worldwide
  • This title is currently reprinting. You can pre-order your copy now.

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Bibliographic Information

Bibliographic Information
Book Title
CRM Systems in Industrial Companies
Book Subtitle
Intra- and Inter-Organizational Effects
Authors
Copyright
2014
Publisher
Palgrave Macmillan UK
Copyright Holder
Palgrave Macmillan, a division of Macmillan Publishers Limited
eBook ISBN
978-1-137-33566-1
DOI
10.1057/9781137335661
Hardcover ISBN
978-1-137-33565-4
Softcover ISBN
978-1-349-46317-6
Edition Number
1
Number of Pages
XIII, 249
Topics