The 10 Principles of Open Business

Building Success in Today's Open Economy

Authors: Cushman, D.

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eBook $24.99
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  • ISBN 978-1-137-34704-6
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  • Included format: PDF
  • eBooks can be used on all Reading Devices
  • Download immediately after purchase
Hardcover $34.00
price for USA
  • ISBN 978-1-137-34703-9
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About this book

The 10 Principles of Open Business is a practical guide to organizational design for the Twenty-First Century. Using case studies, the authors define the 10 principles of open business that organisations must adopt to both survive and thrive, and provide a practical method to assess the reader's own organization.

Reviews

"The concept of an open business isn't a fad, it's a long-term business philosophy to connect with connected customers and employees and ultimately survive Digital Darwinism," - Brian Solis, author of What's the Future of Business (WTF)

"With giants such as Tesco getting involved you'd be mad not to take the ideas in this book seriously," - Euan Semple, author of Organizations Don't Tweet, People Do

"This book is an exciting rallying cry for the future business: One that is a productive collaboration between customers and the businesses who seek to earn their loyalty. Many of us are on that road already, I would urge you to read and act." - Matt Atkinson, Chief Marketing Officer, Tesco PLC

"David Cushman has laid out quite clearly and succinctly what could make your company great. The challenge is that you have to take action." - Chris Brogan, CEO of Human Business Works, author of Trust Agents and publisher of Owner Magazine.

"This book really challenged my thinking, and introduced me to some new concepts... Open Business is our present and our future. You can't afford to ignore that, or this book" - B2B Marketing magazine


Table of contents (14 chapters)

  • Introduction: Starting from a Different Place

    Cushman, David (et al.)

    Pages 1-4

  • Introduction: Defining Open Business — and Its Benefits

    Cushman, David (et al.)

    Pages 5-9

  • Introduction: Tesco PLC — an Open Business

    Cushman, David (et al.)

    Pages 10-23

  • Purpose

    Cushman, David (et al.)

    Pages 24-43

  • Open Capital

    Cushman, David (et al.)

    Pages 44-63

Buy this book

eBook $24.99
price for USA
  • ISBN 978-1-137-34704-6
  • Digitally watermarked, no DRM
  • Included format: PDF
  • eBooks can be used on all Reading Devices
  • Download immediately after purchase
Hardcover $34.00
price for USA
  • ISBN 978-1-137-34703-9
  • Free shipping for individuals worldwide
  • Online orders shipping within 2-3 days.

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Bibliographic Information

Bibliographic Information
Book Title
The 10 Principles of Open Business
Book Subtitle
Building Success in Today's Open Economy
Authors
Copyright
2014
Publisher
Palgrave Macmillan UK
Copyright Holder
Palgrave Macmillan, a division of Macmillan Publishers Limited
eBook ISBN
978-1-137-34704-6
DOI
10.1057/9781137347046
Hardcover ISBN
978-1-137-34703-9
Edition Number
1
Number of Pages
XII, 233
Topics