Overview
- A unique topic often neglected by business books
- Includes practical knowledge from real-life case studies detailing the experiences and advice from experts
- Influential content which can radically change a business
Access this book
Tax calculation will be finalised at checkout
Other ways to access
Table of contents (14 chapters)
-
Front Matter
-
Back Matter
Keywords
About this book
Reviews
"The concept of an open business isn't a fad, it's a long-term business philosophy to connect with connected customers and employees and ultimately survive Digital Darwinism," - Brian Solis, author of What's the Future of Business (WTF)
"With giants such as Tesco getting involved you'd be mad not to take the ideas in this book seriously," - Euan Semple, author of Organizations Don't Tweet, People Do
"This book is an exciting rallying cry for the future business: One that is a productive collaboration between customers and the businesses who seek to earn their loyalty. Many of us are on that road already, I would urge you to read and act." - Matt Atkinson, Chief Marketing Officer, Tesco PLC
"David Cushman has laid out quite clearly and succinctly what could make your company great. The challenge is that you have to take action." - Chris Brogan, CEO of Human Business Works, author of Trust Agents and publisher of Owner Magazine.
"This book really challenged my thinking, and introduced me to some new concepts... Open Business is our present and our future. You can't afford to ignore that, or this book" - B2B Marketing magazine
About the authors
While this book is credited as being authored by David Cushman, the ideas within it, the inspiration for it and vision behind it are owed at least as much to Jamie Burke. Jamie was unable to contribute as much to this book as was originally planned, mostly because he has set off on the journey of creating his own Open Business. RetailerSaver.com is Britain's first online FMCG retailer buying group. Watch that space.
Bibliographic Information
Book Title: The 10 Principles of Open Business
Book Subtitle: Building Success in Today's Open Economy
Authors: David Cushman, Jamie Burke
DOI: https://doi.org/10.1057/9781137347046
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2014
Hardcover ISBN: 978-1-137-34703-9Published: 27 January 2014
Softcover ISBN: 978-1-349-46723-5Published: 01 January 2014
eBook ISBN: 978-1-137-34704-6Published: 31 January 2014
Edition Number: 1
Number of Pages: XII, 233
Topics: Innovation/Technology Management, Small Business, Business Strategy/Leadership, Entrepreneurship, Start-Ups/Venture Capital