Evaluation in Advertising Reception

A Socio-Cognitive and Linguistic Perspective

Authors: Bullo, S.

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  • ISBN 978-1-137-35043-5
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  • Download immediately after purchase
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  • ISBN 978-1-137-35042-8
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About this book

Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.

Table of contents (5 chapters)

  • Introduction: Researching Reception and Discourse

    Bullo, Stella

    Pages 1-5

  • Reception, Language and Sense-Making

    Bullo, Stella

    Pages 6-40

  • Investigating Evaluation in Advertising Reception

    Bullo, Stella

    Pages 41-79

  • The Discourse of Advertising Reception

    Bullo, Stella

    Pages 80-129

  • Implications for a Theory of Evaluation in Advertising Reception

    Bullo, Stella

    Pages 130-161

Buy this book

eBook $79.99
price for USA
  • ISBN 978-1-137-35043-5
  • Digitally watermarked, no DRM
  • Included format: PDF, EPUB
  • eBooks can be used on all reading devices
  • Download immediately after purchase
Hardcover $100.00
price for USA
  • ISBN 978-1-137-35042-8
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.

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Bibliographic Information

Bibliographic Information
Book Title
Evaluation in Advertising Reception
Book Subtitle
A Socio-Cognitive and Linguistic Perspective
Authors
Copyright
2014
Publisher
Palgrave Macmillan UK
Copyright Holder
Palgrave Macmillan, a division of Macmillan Publishers Limited
eBook ISBN
978-1-137-35043-5
DOI
10.1057/9781137350435
Hardcover ISBN
978-1-137-35042-8
Edition Number
1
Number of Pages
VII, 207
Topics