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Evaluation in Advertising Reception

A Socio-Cognitive and Linguistic Perspective

Authors: Bullo, S.

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eBook $79.99
price for USA
  • ISBN 978-1-137-35043-5
  • Digitally watermarked, DRM-free
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Hardcover $100.00
price for USA
  • ISBN 978-1-137-35042-8
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  • Usually dispatched within 3 to 5 business days.
Softcover $95.00
price for USA
  • ISBN 978-1-349-46836-2
  • Free shipping for individuals worldwide
  • This title is currently reprinting. You can pre-order your copy now.
About this book

Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.

About the authors

Stella Bullo is Lecturer in Linguistics at Manchester Metropolitan University, UK. Her research interests include critical discourse analysis, Systemic Functional Linguistics and Appraisal theory, language and representation, and advertising and discourse.

Reviews

“The book offers a new perspective for advertising studies by locating itself within the context of both reception studies and discourse analysis. … Bullo offers an innovative approach to explaining the construction of evaluative stance in advertising reception and also successfully reveals the delicate complexity of sense-making discourse. … this book can be highly recommended to scholars interested in reception studies, discourse analysis, advertising practices and evaluation studies in general.” (Zhang Daqun, Discourse Studies, Vol. 18 (3), June, 2016)


Table of contents (5 chapters)

  • Introduction: Researching Reception and Discourse

    Bullo, Stella

    Pages 1-5

  • Reception, Language and Sense-Making

    Bullo, Stella

    Pages 6-40

  • Investigating Evaluation in Advertising Reception

    Bullo, Stella

    Pages 41-79

  • The Discourse of Advertising Reception

    Bullo, Stella

    Pages 80-129

  • Implications for a Theory of Evaluation in Advertising Reception

    Bullo, Stella

    Pages 130-161

Buy this book

eBook $79.99
price for USA
  • ISBN 978-1-137-35043-5
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Download immediately after purchase
Hardcover $100.00
price for USA
  • ISBN 978-1-137-35042-8
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $95.00
price for USA
  • ISBN 978-1-349-46836-2
  • Free shipping for individuals worldwide
  • This title is currently reprinting. You can pre-order your copy now.

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Bibliographic Information

Bibliographic Information
Book Title
Evaluation in Advertising Reception
Book Subtitle
A Socio-Cognitive and Linguistic Perspective
Authors
Copyright
2014
Publisher
Palgrave Macmillan UK
Copyright Holder
Palgrave Macmillan, a division of Macmillan Publishers Limited
eBook ISBN
978-1-137-35043-5
DOI
10.1057/9781137350435
Hardcover ISBN
978-1-137-35042-8
Softcover ISBN
978-1-349-46836-2
Edition Number
1
Number of Pages
VII, 207
Topics