Financial Communications

Information Processing, Media Integration, and Ethical Considerations

Authors: Wang, S.

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  • ISBN 978-1-137-35187-6
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About this book

Financial Communications showcases why it is crucial for financial institutions to enhance key communication processes, rebuild trust with its customer base, improve relationships, and derive better brand awareness amongst key stakeholders within the industry.

About the authors

Shih-Lun is Associate Professor of Communication at the Unviersity of Connecticut - Stamford, USA.

Reviews

"This book integrates critical information processing concepts to help the reader understand the complex dynamics by which financial communications are perceived, evaluated and acted upon in the marketplace. It is an essential resource for managers, academics and researchers in the financial services sector." - Hooman Estelami, Professor of Marketing, Fordham Schools of Business, Fordham University, USA

"Successful financial decision making relies on financial communications and information. In spite of the recognised importance of financial communications, as an area of investigation it has received relatively little attention in published sources. Addressing this gap, Wang provides a comprehensive and much needed understanding of the limits of and opportunities for financial communications and offers a valuable resource for researchers and practitioners who want to understand and engage with financial communications effectively." - Tina Harrison, Senior Lecturer of Marketing, University of Edinburgh Business School, Scotland, UK; Editor, Journal of Financial Services Marketing


Table of contents (9 chapters)

  • Information-processing Model of Financial Communication

    Wang, Shih-Lun Alex

    Pages 1-20

  • Financial Ability, Socialization, and Communication

    Wang, Shih-Lun Alex

    Pages 21-42

  • Consumer Motivation and Financial Communication

    Wang, Shih-Lun Alex

    Pages 43-62

  • Opportunity and Financial Communication

    Wang, Shih-Lun Alex

    Pages 63-78

  • Media Integration of Financial Communications

    Wang, Shih-Lun Alex

    Pages 79-96

Buy this book

eBook $89.00
price for USA
  • The eBook version of this title will be available soon
  • ISBN 978-1-137-35187-6
  • Digitally watermarked, DRM-free
  • Included format:
  • ebooks can be used on all reading devices
  • Download immediately after purchase
Hardcover $120.00
price for USA
  • ISBN 978-1-137-35480-8
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $115.00
price for USA
  • ISBN 978-1-349-47001-3
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.

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Bibliographic Information

Bibliographic Information
Book Title
Financial Communications
Book Subtitle
Information Processing, Media Integration, and Ethical Considerations
Authors
Copyright
2013
Publisher
Palgrave Macmillan US
Copyright Holder
Shih-Lun Alex Wang
eBook ISBN
978-1-137-35187-6
DOI
10.1057/9781137351876
Hardcover ISBN
978-1-137-35480-8
Softcover ISBN
978-1-349-47001-3
Edition Number
1
Number of Pages
IX, 227
Number of Illustrations and Tables
3 b/w illustrations
Topics