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Palgrave Macmillan Series in Global Public Diplomacy

Shaping China’s Global Imagination

Branding Nations at the World Expo

Authors: Wang, J.

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eBook $79.99
price for USA
  • ISBN 978-1-137-36172-1
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Download immediately after purchase
Hardcover $110.00
price for USA
  • ISBN 978-1-137-36171-4
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $105.00
price for USA
  • ISBN 978-1-349-47236-9
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.

About the authors

Jian Wang is director of the Center on Public Diplomacy and associate professor at the Annenberg School for Communication and Journalism, University of Southern California, USA

Reviews

"Wang's writing style is analytically clear and engaging, and raises a certain curiosity in the subject itself. The book combines three issues that are of great interest: China's rise and role in international politics; our perceptions of China; and the role of nation branding (in this book through the prism of the Shanghai Expo). The advantage of a book like this is that it will not just be relevant for China specialists, but also for IR and communication scholars. The clarity of writing makes it accessible and of use in advanced undergraduate courses. I see no real competition for Shaping China's Global Imagination."' - Peter Van Ham, Netherlands Institute of International Relations


Table of contents (10 chapters)

Buy this book

eBook $79.99
price for USA
  • ISBN 978-1-137-36172-1
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Download immediately after purchase
Hardcover $110.00
price for USA
  • ISBN 978-1-137-36171-4
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $105.00
price for USA
  • ISBN 978-1-349-47236-9
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.

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Bibliographic Information

Bibliographic Information
Book Title
Shaping China’s Global Imagination
Book Subtitle
Branding Nations at the World Expo
Authors
Series Title
Palgrave Macmillan Series in Global Public Diplomacy
Copyright
2013
Publisher
Palgrave Macmillan US
Copyright Holder
Jian Wang
eBook ISBN
978-1-137-36172-1
DOI
10.1057/9781137361721
Hardcover ISBN
978-1-137-36171-4
Softcover ISBN
978-1-349-47236-9
Edition Number
1
Number of Pages
XIII, 210
Number of Illustrations and Tables
9 b/w illustrations
Topics