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International Marketing and Management Research

International Business Realisms: Globalizing Locally Responsive and Internationally Connected Business Disciplines

Editors: Arora, A. (Ed.)

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eBook $54.99
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  • ISBN 978-1-137-37646-6
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  • Immediate eBook download after purchase
Hardcover $75.00
price for USA
  • ISBN 978-1-137-37907-8
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Softcover $70.00
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  • ISBN 978-1-349-47857-6
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

International Business (IB) is a complex and interdisciplinary field. It encompasses regular currency and political risks alongside fundamental uncertainties and variations in international development, collaboration, social values, and shared objectives. As globalization expands our markets across national boundaries, institutional innovation and experimentation is essential for countries to brand their products globally and develop internationally acclaimed products. The contributors of International Business Realisms analyze instances of interdisciplinary marketing and branding for the global market place and distill practical implications for effective international and domestic marketing.

About the authors

Suman Niranjan Reginald Leseane Shalonda Bradford Hae Choi Maria Louise Thybo Peter Keith Ross Carl Sharperson Reginald Leseane Sacriana Ware Jamese Beazer Eulalia Wycoff Rajeev Sooreea Ariel Shead Marjorie Maguire-Krupp Melody Burks Carl Sharperson Reginald Leseane Eulalia Wycoff Rajeev Sooreea Melody Burks Ulysses J. Brown Peter Keith Ross

Table of contents (7 chapters)

  • The “Global Logistics and International Business 2.0” Curriculum Internationalization Experience

    Arora, Anshu Saxena (et al.)

    Pages 1-17

  • Crisis Management Challenges in a Socially Networked World: BP’s Response to the Gulf of Mexico Oil Spill

    Thybo, Maria Louise (et al.)

    Pages 18-41

  • The SHARP Conceptual Framework for Young African-American Adults … What Is Cool?

    Sharperson, Carl (et al.)

    Pages 42-54

  • Exotic, Erogenous, Erotica: Veiled Signs of “Advertising Erotica” for Luxury Brands

    Beazer, Jamese (et al.)

    Pages 55-65

  • How “American” Are “All-American” Brands? A Case of Gap, Inc. as “Made in America” Brand

    Wycoff, Eulalia (et al.)

    Pages 66-84

Buy this book

eBook $54.99
price for USA (gross)
  • ISBN 978-1-137-37646-6
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $75.00
price for USA
  • ISBN 978-1-137-37907-8
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $70.00
price for USA
  • ISBN 978-1-349-47857-6
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.

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Bibliographic Information

Bibliographic Information
Book Title
International Business Realisms: Globalizing Locally Responsive and Internationally Connected Business Disciplines
Editors
  • A. Arora
Series Title
International Marketing and Management Research
Copyright
2013
Publisher
Palgrave Macmillan US
Copyright Holder
Anshu Saxena Arora
eBook ISBN
978-1-137-37646-6
DOI
10.1057/9781137376466
Hardcover ISBN
978-1-137-37907-8
Softcover ISBN
978-1-349-47857-6
Edition Number
1
Number of Pages
XVI, 108
Number of Illustrations and Tables
12 b/w illustrations
Topics