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Decision Making in Marketing and Finance

An Interdisciplinary Approach to Solving Complex Organizational Problems

Authors: Koku, P.

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eBook $79.99
price for USA
  • ISBN 978-1-137-44477-6
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Download immediately after purchase
Hardcover $105.00
price for USA
  • ISBN 978-1-137-37947-4
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $100.00
price for USA
  • ISBN 978-1-349-47882-8
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

Decision Making in Marketing and Finance shows the advantages of an interdisciplinary approach to solving business problems.

About the authors

Paul Sergius Koku is Professor at Florida Atlatic University, USA.

Table of contents (10 chapters)

Buy this book

eBook $79.99
price for USA
  • ISBN 978-1-137-44477-6
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Download immediately after purchase
Hardcover $105.00
price for USA
  • ISBN 978-1-137-37947-4
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $100.00
price for USA
  • ISBN 978-1-349-47882-8
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.

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Bibliographic Information

Bibliographic Information
Book Title
Decision Making in Marketing and Finance
Book Subtitle
An Interdisciplinary Approach to Solving Complex Organizational Problems
Authors
Copyright
2014
Publisher
Palgrave Macmillan US
Copyright Holder
Paul Sergius Koku
eBook ISBN
978-1-137-44477-6
DOI
10.1057/9781137444776
Hardcover ISBN
978-1-137-37947-4
Softcover ISBN
978-1-349-47882-8
Edition Number
1
Number of Pages
XVIII, 194
Number of Illustrations and Tables
1 b/w illustrations
Topics