Decision Making in Marketing and Finance

An Interdisciplinary Approach to Solving Complex Organizational Problems

Authors: Koku, P.

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eBook $79.99
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  • ISBN 978-1-137-44477-6
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Hardcover $105.00
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  • ISBN 978-1-349-47882-8
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About this book

As interest in MBA programs and business schools more generally continues to grow, it is essential that teachers and students analyse their established strategy for decision making. The successful use of case studies in business schools shows the superior outcomes of an interdisciplinary approach to problem solving. Disappointingly, functional departmental silos within universities still exist and keep problem solvers from seeing all the effects of a given issue. In addition to providing teaching material, Decision Making in Marketing and Finance provides motives and strategies to break down functional silos in making informed and effective business and finance decisions. Koku achieves his goal by showing how value can be created for shareholders and other stakeholders, linking marketing and finance decision making, and providing much-needed teaching materials for an interdisciplinary approach to case analysis.

About the authors

Paul Sergius Koku is Professor at Florida Atlatic University, USA.

Table of contents (10 chapters)

Buy this book

eBook $79.99
price for USA
  • ISBN 978-1-137-44477-6
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $105.00
price for USA
  • ISBN 978-1-137-37947-4
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $100.00
price for USA
  • ISBN 978-1-349-47882-8
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.

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Bibliographic Information

Bibliographic Information
Book Title
Decision Making in Marketing and Finance
Book Subtitle
An Interdisciplinary Approach to Solving Complex Organizational Problems
Authors
Copyright
2014
Publisher
Palgrave Macmillan US
Copyright Holder
Paul Sergius Koku
eBook ISBN
978-1-137-44477-6
DOI
10.1057/9781137444776
Hardcover ISBN
978-1-137-37947-4
Softcover ISBN
978-1-349-47882-8
Edition Number
1
Number of Pages
XVIII, 194
Number of Illustrations and Tables
1 b/w illustrations
Topics